TL;DR: Which is more important: annual giving or major gifts? Depending on who you talk to, you may hear drastically different opinions. The truth is that both revenue streams are
TL;DR – Launch a skills bank so professionals can donate their expertise in a structured way. – Create item wish lists tied to specific campaigns to ensure you get what
TL;DR: Nonprofit leaders launch capital campaigns hoping to hit a number, but the campaigns that actually change an organization’s trajectory do more than that. They build something that outlasts the
Prospect Research Tools TL;DR: Data from our 2026 Nonprofit Benchmark Report revealed that 67% of all donor revenue comes from major donors. And 22% from mid-level donors. And while there
Donation Page TL;DR: Let’s talk about your donation page. If a donor makes it all the way to your website giving page, so much of the legwork has already been
TL;DR: One month ago, I stood on a stage in Dallas to close out day two of our Respond conference, the one week each year when our customers come together
The following blog is a re-posted article from our partners at Intrumentl. The new Instrumentl Discover turns prospecting into a conversation. Describe your program in plain language, then refine your
TL,DR: Nonprofits leave $4-$7 billion on the table each year in underutilized corporate matching gifts. [1] Why? Two things drive this gap: But the programs continue to grow, with more
TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it
TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That
TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or
TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth
TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who
TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US
TL;DR If your board is asking questions you can’t answer in real time, you probably don’t have a data problem. It’s more of an infrastructure problem. Most nonprofits are sitting
TL;DR: Most fundraisers we talk to have the same problem: They need more business partners. They want a mid-level pipeline that can sustain their programs. And they have no idea
TL;DR: You know the moment. A donor lands on your website, reads a story that moves them, and they’re ready to give. But the donate button is buried. Or worse,
Learn major donor fundraising strategies in fundraising, focusing on authentic relationships and responsive approaches for effective engagement.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
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Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
