Five straight years on the ranking of America’s fastest-growing private companies, built on a bet that innovation only counts when fundraisers actually use it Virtuous has been named in the
Most nonprofit leaders think they’ve figured out AI. Learn why the definition keeps moving, and what the organizations seeing real impact do differently.
At Virtuous, we believe that “good enough” is no longer good enough for nonprofits. The world that fundraisers operate in is changing every day. More and more households are opting
TL;DR: Fifteen years in advancement services taught me that most bad asks are not so much a relationship problem. But a bit more of a homework problem. Doing the research
TL;DR: When Prospect Research Eats Your Week Gift officers and prospect research teams routinely spend 2 to 4 hours per donor compiling a research briefing before a single meeting or
Donation Widget TL;DR: Your nonprofit might have the perfect donation form…fully branded, persuasive copy, and a clean design. But as with most donation pages, there’s only one URL. So, if
Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity.
There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes
TL;DR: Most fundraising teams we talk to are sitting on more data than they’ve ever had, more software than they’ve ever used, and more pressure to “do something with AI”
TL;DR If you lead fundraising at a Human Services nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with program needs, urgent
TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major
How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to
TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient
TL;DR If you lead fundraising at a faith-based nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with appeals, follow-ups, and donor
TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually
TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
