Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

AI-powered donor management meets automated fundraising.

Virtuous CRM+ connects your fundraising and marketing data into one intelligent, enterprise-grade platform that’s purpose-built to grow personal connections with donors at scale.

Power smarter, more personal fundraising with a truly connected platform.

See relationships more clearly.

Track giving, engagement, volunteerism, relationships, wealth data, and more, all in one place—giving you and your team a 360° view of every supporter.

Save time and automate outreach.

Automate workflows to save time, and build personalized sequences to accelerate donor engagement based on donor behavior—so you never miss a moment to connect.

Streamline communications.

With fully integrated email, SMS, online giving, volunteerism, and more, CRM+ ties it all together so you can see and optimize the entire donor journey.

Hear from other fundraisers...

Nonprofit CRM

A 360° view to fuel deeper relationships.

Get a complete view of every donor—so your team can build stronger relationships, uncover giving potential, and grow generosity at scale.

From major gifts to marketing to finance, empower your team with easy-to-use, enterprise-ready tools. Build better personal connections with donors using behavior signals, contact scoring, and actionable insights.

Fundraising Automation

Automate tasks and connect personally at scale.

From first gift to major gift, automate meaningful touchpoints that move donors through the giving journey—without overwhelming your team.

Trigger follow-ups and data updates automatically. Then, use donor signals to nurture your supporters with automated emails, text messages, postcards, and more.

Full-Stack Marketing

Build integrated multi-channel campaigns.

With built-in email marketing, SMS, campaign management, and segmentation, you can send the right message to the right person at the right time—without jumping between systems.

Personalize messaging for every segment, run A/B tests, track email engagement directly from the donor profile, and improve performance with built-in analytics.

Donor Signals

Turn donor signals into timely action.

Capture real-time donor signals—like engagement, giving behavior, and intent—so your team can act faster, personalize smarter, and build deeper relationships.

Event Management

Run seamless events that drive results.

Manage your events—from registrations to follow-ups—in one place, giving you full visibility into attendance, giving, and engagement before, during, and after.

Track attendees, gifts, and follow-ups in real time. Then, sync event activity directly to donor profiles. Automate post-event outreach to keep attendees engaged and increase giving.

Virtuous Events

More than just a CRM, Virtuous is your unified platform for growth.

Take advantage of one connected system built to deepen donor relationships, save time, and drive generosity at scale.

Major Donor Pipelines

Manage portfolios, track pipeline progress, and forecast major gifts with clarity and confidence.

Complex Gift Management

Track grants, pledges, soft credits, tributes, recurring giving, and more—with personalized receipts for every donor.

Custom Objects

Tailor Virtuous to your unique workflows and needs with custom fields and objects that match your mission.

Reporting & Analytics

Build custom reports, map donor activity, monitor KPIs, and unlock deep insights—without a data analyst.

Forms & Digital Engagement

Easily deploy online forms for online giving, membership sign-up, pledge giving, and more.

Project Tracking

Tie gifts to specific projects and funds, track outcomes, and sync everything with your accounting tools.

Volunteer Management

Track volunteer activity, send targeted volunteer outreach, and integrate volunteerism with financial giving.

Web Tracking

See how individual donors are engaging on your website. Then, target outreach based on donor intent.

Join the responsive fundraising movement.

Tour our products or platform, learn about migration, or kickstart your Responsive Fundraising Journey with the right resource or playbook.

More nonprofit fundraising resources.

Discover guides, templates, and best practices to help you recruit, engage, and retain donors more effectively.

See everything Virtuous can do for you.

Explore the full suite of connected Virtuous tools for fundraising, automation, volunteering, and growing impact.

One platform. Unlimited fundraising possibilities.

Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.