Virtuous CRM+ connects your fundraising and marketing data into one intelligent, enterprise-grade platform that’s purpose-built to grow personal connections with donors at scale.
Track giving, engagement, volunteerism, relationships, wealth data, and more, all in one place—giving you and your team a 360° view of every supporter.
Automate workflows to save time, and build personalized sequences to accelerate donor engagement based on donor behavior—so you never miss a moment to connect.
With fully integrated email, SMS, online giving, volunteerism, and more, CRM+ ties it all together so you can see and optimize the entire donor journey.
Get a complete view of every donor—so your team can build stronger relationships, uncover giving potential, and grow generosity at scale.
From major gifts to marketing to finance, empower your team with easy-to-use, enterprise-ready tools. Build better personal connections with donors using behavior signals, contact scoring, and actionable insights.
From first gift to major gift, automate meaningful touchpoints that move donors through the giving journey—without overwhelming your team.
Trigger follow-ups and data updates automatically. Then, use donor signals to nurture your supporters with automated emails, text messages, postcards, and more.
With built-in email marketing, SMS, campaign management, and segmentation, you can send the right message to the right person at the right time—without jumping between systems.
Personalize messaging for every segment, run A/B tests, track email engagement directly from the donor profile, and improve performance with built-in analytics.
Capture real-time donor signals—like engagement, giving behavior, and intent—so your team can act faster, personalize smarter, and build deeper relationships.
Manage your events—from registrations to follow-ups—in one place, giving you full visibility into attendance, giving, and engagement before, during, and after.
Track attendees, gifts, and follow-ups in real time. Then, sync event activity directly to donor profiles. Automate post-event outreach to keep attendees engaged and increase giving.
Take advantage of one connected system built to deepen donor relationships, save time, and drive generosity at scale.
Manage portfolios, track pipeline progress, and forecast major gifts with clarity and confidence.
Track grants, pledges, soft credits, tributes, recurring giving, and more—with personalized receipts for every donor.
Tailor Virtuous to your unique workflows and needs with custom fields and objects that match your mission.
Build custom reports, map donor activity, monitor KPIs, and unlock deep insights—without a data analyst.
Easily deploy online forms for online giving, membership sign-up, pledge giving, and more.
Tie gifts to specific projects and funds, track outcomes, and sync everything with your accounting tools.
Track volunteer activity, send targeted volunteer outreach, and integrate volunteerism with financial giving.
See how individual donors are engaging on your website. Then, target outreach based on donor intent.
Tour our products or platform, learn about migration, or kickstart your Responsive Fundraising Journey with the right resource or playbook.
Discover guides, templates, and best practices to help you recruit, engage, and retain donors more effectively.
Explore the full suite of connected Virtuous tools for fundraising, automation, volunteering, and growing impact.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.