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What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+

September 23, 2026

What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+

TL;DR So, you’re thinking about switching to Virtuous CRM+.  Whether you’re… → Coming from a legacy CRM that you can’t wait to shed → Or still questioning if it’s even...
How to Launch Planned Giving at Your Nonprofit

How to Launch Planned Giving at Your Nonprofit
What is the Best AI Email Marketing Software for Nonprofits?

What is the Best AI Email Marketing Software for Nonprofits? - Top 5 Choices
What Role Does Texting Play in the Responsive Fundraising Toolkit?

What Role Does Texting Play in the Responsive Fundraising Toolkit?

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Wealth Scoring in Momentum

September 22, 2026

Introducing Wealth Scoring in Momentum: A Capacity Profile for Every Donor

TL;DR: A Different Approach to Wealth Screening All gift officers strive to know their donors personally…what they care about, why they give, important personal details about their lives. But at...
How to Launch Planned Giving at Your Nonprofit

September 22, 2026

How to Launch Planned Giving at Your Nonprofit

TL;DR: Planned giving has a reputation problem at smaller nonprofits. It sounds like something universities and hospital systems do, with a dedicated officer, outside counsel, and a glossy brochure explaining...
What is the Best AI Email Marketing Software for Nonprofits?

September 22, 2026

What is the Best AI Email Marketing Software for Nonprofits? - Top 5 Choices

TL;DR: Let’s be honest: Adding someone’s name to the front of an email doesn’t really count as “personalized” anymore.  We’ve all been on the receiving end of those emails. And...
What Role Does Texting Play in the Responsive Fundraising Toolkit?

September 22, 2026

What Role Does Texting Play in the Responsive Fundraising Toolkit?

TL;DR Today’s donors interact with organizations across many different places: email, direct mail, websites, events, social platforms, phone calls, and increasingly, text.  Keeping up with that requires a plan. Responsive...
Generative AI Emails in CRM+

September 22, 2026

Introducing Generative AI Emails in CRM+ Powered by Momentum

TL;DR: The Blank Page Problem Writing personalized donor outreach is one of the most time-consuming parts of a fundraiser’s day. Every email means pulling up giving history, remembering the last...
The Twenty You Know: What Happens When Donor Knowledge Stops Being Rationed

September 1, 2026

The Twenty You Know: What Happens When Donor Knowledge Stops Being Rationed

TL;DR Years ago I sat in a conference room with a printed list of names a model had ranked. That work eventually became two patents. At the time it was...
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer