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The Road to N of 1 Philanthropy

July 23, 2026

The Road to N of 1: How Virtuous Is Building the Platform That Removes Administrative Drag and Treats Every Donor as an Individual

At Virtuous, we believe that “good enough” is no longer good enough for nonprofits.  The world that fundraisers operate in is changing every day. More and more households are opting...
Donation Widget

10 Best Donation Widgets for Nonprofits & How to Add Them
Suggested Donation Amount

Suggested Donation Amount: 9 Best Guidelines + How to Use AI
Giving USA 2026: How to Turn the Data Into Your Next Move

Giving USA 2026: How to Turn the Data Into Your Next Move

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Your Pre-Meeting Prospect Research Checklist: 7 Steps to Success

July 22, 2026

Your Pre-Meeting Prospect Research Checklist: 7 Steps to Success

TL;DR:  Fifteen years in advancement services taught me that most bad asks are not so much a relationship problem. But a bit more of a homework problem. Doing the research...
Insights Research Agent - Product Announcement

July 21, 2026

Introducing the Insights AI Research Agent: Deep Prospect Research, Now at Portfolio Scale

TL;DR: When Prospect Research Eats Your Week Gift officers and prospect research teams routinely spend 2 to 4 hours per donor compiling a research briefing before a single meeting or...
Donation Widget

July 15, 2026

10 Best Donation Widgets for Nonprofits & How to Add Them

Donation Widget TL;DR: Your nonprofit might have the perfect donation form…fully branded, persuasive copy, and a clean design. But as with most donation pages, there’s only one URL. So, if...
Suggested Donation Amount

July 13, 2026

Suggested Donation Amount: 9 Best Guidelines + How to Use AI

Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity.
Giving USA 2026: How to Turn the Data Into Your Next Move

July 9, 2026

Giving USA 2026: How to Turn the Data Into Your Next Move

There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes...
Annual Giving vs. Major Gifts

July 8, 2026

Annual Giving vs Major Gifts: Tips, Tools, & Best Practices

TL;DR: Which is more important: annual giving or major gifts? Depending on who you talk to, you may hear drastically different opinions. The truth is that both revenue streams are...
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer