Featured Stories

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

September 24, 2026

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

TL;DR: The Portfolio Problem Most MGOs carry a mental shortlist of around 20 donors. Those are the relationships that get consistent attention. Everyone else in the portfolio, mid-level donors, lapsed...

What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+

What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+

How to Launch Planned Giving at Your Nonprofit

How to Launch Planned Giving at Your Nonprofit

What is the Best AI Email Marketing Software for Nonprofits?

What is the Best AI Email Marketing Software for Nonprofits? - Top 5 Choices

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Generative AI Emails in CRM+

September 22, 2026

Introducing Generative AI Emails in CRM+ Powered by Momentum

TL;DR: The Blank Page Problem Writing personalized donor outreach is one of the most time-consuming parts of a fundraiser’s day. Every email means pulling up giving history, remembering the last...

The Twenty You Know: What Happens When Donor Knowledge Stops Being Rationed

September 1, 2026

The Twenty You Know: What Happens When Donor Knowledge Stops Being Rationed

TL;DR Years ago I sat in a conference room with a printed list of names a model had ranked. That work eventually became two patents. At the time it was...

Dave Raley - How to Spark Growth In Your Recurring Giving Program

August 28, 2026

How to Spark Growth in Your Recurring Giving Program

TL;DR According to data from the Center for Sustainable Giving…. Plenty of recurring giving programs hit the same wall. The gifts keep coming in, retention looks healthy on paper, and...

End of Year Giving

August 27, 2026

12 Ultimate End of Year Giving Campaign Ideas for Nonprofits

TL;DR End of year giving is the heaviest stretch of your fundraising year. But we all know it’s also one of the toughest times to focus and get creative. By...

Blue gradient banner with Virtuous logo and the headline about Raise Cart, plus a white shopping cart icon on the right.

August 25, 2026

Raise Cart Brings Shopping Cart Giving to Virtuous Raise

TL;DR Your Donation Form Shouldn’t Be the End of the Story Most donation forms rest on a single assumption: that the donor already knows exactly what they want to support....

How to Build a Donor Stewardship Plan Using Birthday Automations

August 21, 2026

How to Build a Donor Stewardship Plan Using Birthday Automations

TL;DR You probably already know the basics that go into creating a donor stewardship plan.  But let’s get a bit more granular. What does it look like to build off...

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer