Featured Stories

Aaron Dolton

November 9, 2026

Building Personal Donor Connections Through Text

TL;DR: A donor receives a text from your organization. What have you given them a reason to expect: another request for money, an update about the work they care about,...

Sarah Plimpton

How to Lead Your Board Through a Capital Campaign

Responsive Fundraising, With the Ceiling Removed

Responsive Fundraising, With the Ceiling Removed

Giving Circles

How Nonprofits Can Use the Emerging Trend of Giving Circles to Augment Their Fundraising

Recent

Recurring Giving Dashboard in Virtuous Raise

October 20, 2026

Get a Clearer Picture of Your Recurring Giving With the New Virtuous Raise Dashboard

TL;DR: How healthy is your recurring giving program? Are you gaining recurring donors faster than you’re losing them? And how much revenue can you expect from your current recurring gifts?...

How to Adopt Ai Without Losing Donor Trust

October 19, 2026

How to Adopt AI Without Losing Donor Trust

TL;DR AI is making it easier for nonprofits to personalize donor communications, analyze information, and complete work that once required significant time and effort. But as these tools become more...

How to Evaluate and Design Your Nonprofit Tech Ecosystem

October 19, 2026

How to Evaluate and Design Your Nonprofit Tech Ecosystem

Evaluating software, connecting systems, and deciding whether to fix or replace what you have are decisions a nonprofit team has to make. If you’ve ever sat through a demo and...

Moves Management Was Never About the Moves

October 6, 2026

Moves Management Was Never About the Moves

TL;DR: Every development director I have ever met can recite the four stages without looking up from their coffee. Identification. Cultivation. Solicitation. Stewardship.  Moves management.  The framework predates the CRMs...

Giving Tuesday Email Examples

October 2, 2026

8 Helpful Giving Tuesday Email Examples to Inspire Your Campaign

End-of-year bustle doesn’t always lend itself to getting creative in fundraising campaigns. But when Giving Tuesday rolls around, sending out the same copy/pasted emails from last year just won’t cut...

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

September 24, 2026

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

TL;DR: The Portfolio Problem Most MGOs carry a mental shortlist of around 20 donors. Those are the relationships that get consistent attention. Everyone else in the portfolio, mid-level donors, lapsed...

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer