Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

Respond '26 (User Summit) 👉 Register by 3/31 & save $300

May 27-29, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Fundraising Tools for CMOs and Marketing Leaders

Connected data. Campaigns that drive revenue.

Scattered data and slow reporting hide what’s working. Virtuous connects your data, campaigns, and analytics so your team can act faster and prove impact.

“Virtuous is a good CRM choice for nonprofits in the fundraising world. Because you’re getting a partner who has a lot of experience in the industry, you can achieve a large-scale migration with low risk. Partnering with Virtuous was the right decision for our organization, our team, and our donors.”
Matt Price
Director of Customer Relationship Marketing

Virtuous CRM+: Donor Management and Journeys

One place to understand every supporter and power multichannel campaigns.

What Virtuous CRM+ makes possible:

Virtuous Raise: Online Giving

Donation experiences your brand is proud of and your metrics can prove.

What Virtuous Raise makes possible:

Virtuous Analytics: Enterprise-Grade Reporting

See which campaigns are working and why.

What Virtuous Analytics makes possible:

Virtuous Insights: Predictive Donor Intelligence

Use data and signals to build smarter segments and offers.

What Virtuous Insights makes possible:

Virtuous Momentum: AI Assistant

Turn campaign engagement into more personal, 1:1 follow-up.

What Virtuous Momentum makes possible:

Virtuous Volunteer: Volunteer Engagement

Run volunteer campaigns with the same rigor as donor campaigns.

What Virtuous Volunteer makes possible:

Virtuous helps nonprofit marketing teams

Boost Lapsed Donor ROI

Create responsive automations to re-engage lapsed donors.

Cutdown Time Spent on Billing

Maintain data health while deepening donor relationships.
Boys & Girls Clubs of the Ocoee Region

Transform operations

From discovery and data migration to the day-to-day support.
Mel Trotter Ministries Logo

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

Popular resources for Nonprofit Marketing Teams

Virtuous Benchmark Report

Nonprofit Benchmark Report

Learn strategies to boost donor retention, recurring giving, and major gifts.

The Responsive Fundraising Playbook: How Nonprofits Can Fix Donor Attrition, Scale Donor Engagement, and Grow Giving

Walk away with real strategies, tools, improve donor retention, and set your team up for long-term success.

Old Ways Won’t Win New Donors: Exploring the Tactics + Tech to Thrive in a Digital-First World

Build stronger donor connections, maximize engagement, and ensure your organization is ready to thrive.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

One platform. Unlimited fundraising possibilities.

Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer