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The Virtuous Blog

Stories about fundraising, nonprofit operations, marketing, and more.

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Stock Giving for Fundraisers: A New Way to Nurture Major Gifts

Are you searching for new ways to engage major donors? We’re always looking for new and responsive ways for donors to give – but have you ever considered stock giving? Check out this session from...

Optimize Your Year-End Online Fundraising

Year-end giving is right around the corner, are you prepared? The final months of the year are a crucial time for nonprofits to raise funds, and the popularity of online giving continues to grow. We...

Time Management For Fundraisers: A 5-Day Framework

Do your weeks feel out of control? Fundraisers are busy, especially at year-end. How can you keep on top of your priorities, get things done, and continue to build relationships with your supporters? Check out...

Copywriting Tips For Year-End And Beyond

How do you inspire your supporters to give? From Giving Tuesday to the end of the year, you’ll be communicating with your supporters a lot. How can you make sure your messaging is compelling and...

The Responsive Guide to Year-End Fundraising

The end of the year is a busy time for nonprofits. Approximately 30% of giving occurs in December. October through December is the most influential giving season. So how can nonprofits make the most of...

Grace Green Corporate Matching Gifts

How To Make The Most Of Corporate Matching Gift Programs At Year-End

Are you marketing corporate matching programs to your supporters? Each year, approximately $4-7 billion in corporate matching funds go unclaimed. At least some of your supporters have access to a match through their employer. How...

3 Donor Acquisition Tactics to Try Today

Acquiring and retaining donors is the lifeblood of any nonprofit organization. Accomplishing important charitable work requires predictable, sustainable revenue from a faithful group of supporters. For the past 8 years, I’ve spent most of my...

3 Kinds Of Signals Donors Are Sending You

How do you know who your donors are and what matters to them? Your donors are sending you signals all the time. Through their behavior, giving, preferences, and words, they’re telling you what’s most important...

Scrabble tiles reading Listen More

Tune Into Donor Signals

Do you feel like your supporters are a mystery? Are you unsure about what motivates them and unclear on how to inspire them? Do you find yourself guessing, and assuming, and throwing ideas at the...

Kelly Cristaldi and Chris Mechsner

How Nonprofits Can Comply With Mastercard's Rules for Recurring Gifts

Note: After this post was published, Mastercard amended its rules to largely exempt nonprofits. However, notifying your supporters of upcoming charges, making sure they understand recurring billing, and giving them clear ways to cancel or...

The Responsive Weekly Megan Donahue Bryan Funk

Tips For Responsive Year-End Fundraising

What makes a year-end fundraising campaign responsive? The year-end fundraising season is a critical time for many nonprofits to raise money and build relationships with their supporters. This week on The Responsive Weekly, Bryan Funk...

Multi-Channel Donor Cultivation and Communication

If you want to connect with your donors, build deeper relationships, and create a community of enthusiastic fans of your nonprofit, you have to reach out.  Most of the time, your donors won’t come looking...

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