Featured Stories

Giving USA 2026: How to Turn the Data Into Your Next Move

July 9, 2026

Giving USA 2026: How to Turn the Data Into Your Next Move

There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes...

Annual Giving vs. Major Gifts

Annual Giving vs Major Gifts: Tips, Tools, & Best Practices

In-Kind Donations

6 Creative Ways to Solicit In-Kind Donations for Nonprofits

Building Nonprofit Campaigns That Last Beyond the Goal

Building Nonprofit Campaigns That Last Beyond the Goal

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Annual Giving vs. Major Gifts

July 8, 2026

Annual Giving vs Major Gifts: Tips, Tools, & Best Practices

TL;DR: Which is more important: annual giving or major gifts? Depending on who you talk to, you may hear drastically different opinions. The truth is that both revenue streams are...

In-Kind Donations

July 8, 2026

6 Creative Ways to Solicit In-Kind Donations for Nonprofits

TL;DR – Launch a skills bank so professionals can donate their expertise in a structured way. – Create item wish lists tied to specific campaigns to ensure you get what...

Building Nonprofit Campaigns That Last Beyond the Goal

July 8, 2026

Building Nonprofit Campaigns That Last Beyond the Goal

TL;DR: Nonprofit leaders launch capital campaigns hoping to hit a number, but the campaigns that actually change an organization’s trajectory do more than that. They build something that outlasts the...

Prospect Research Tools

July 6, 2026

13 Best Prospect Research Tools for Nonprofits in 2026

Prospect Research Tools TL;DR: Data from our 2026 Nonprofit Benchmark Report revealed that 67% of all donor revenue comes from major donors. And 22% from mid-level donors. And while there...

Donation Page

July 1, 2026

How to Build a Donation Page That Drives More Gifts

Donation Page TL;DR: Let’s talk about your donation page.  If a donor makes it all the way to your website giving page, so much of the legwork has already been...

Why “Human in the Loop” Is No Longer Enough for Nonprofit AI

June 30, 2026

Why “Human in the Loop” Is No Longer Enough for Nonprofit AI

TL;DR: One month ago, I stood on a stage in Dallas to close out day two of our Respond conference, the one week each year when our customers come together...

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer