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The Virtuous Blog

Stories about fundraising, nonprofit operations, marketing, and more.

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5 Reasons Donor Management is Vital to Scaling Your Peer-to-Peer Efforts

Managing donor data is essential to successful peer-to-peer fundraising for nonprofit organizations. With a clear plan and access to the right donor management software, you can easily identify and nurture active fundraisers. You can also...

Why Nonprofit Software Is Essential for Your Fundraising

While we like to bemoan frozen screens and 10-second load times, software solutions have saved all of us valuable hours and hard-earned dollars. But with the plethora of options out there, it can be hard...

Virtuous Nonprofit CRM Incs Best Workplaces 2023

Inc. Names Virtuous One of America’s Best Workplaces

Virtuous, the fastest growing nonprofit CRM and category-leading responsive fundraising platform, has been named to Inc.’s list of America’s Best Workplaces—a select list recognizing exceptional workplaces and company cultures, whether operating in a physical or...

Developing a Donor Recognition Policy

You may be familiar with the various documents required to launch a program. These documents include the Case for Support, a Gift Acceptance Policy, and a Donor Recognition Policy. But fundraisers shouldn’t be the only...

Woman raising paddle at an auction

6 Hybrid Auction Best Practices for Better Auctions

Nonprofit hybrid auctions can be a great fundraising tool. You’ve collected great auction items, found a way to live stream the event to virtual guests, and have a top-notch bidding system in place. You’re off...

7 Ways to Fix User Adoption for Nonprofits

User adoption for nonprofits is a constant challenge. Technology is an incredible tool, but it only works well if your users actually use it. So the question remains, what can be done to improve user...

How to Increase Major Gifts Through Stock Gifts

Stock gifts are on the rise for many donors. And while they are becoming more common, many nonprofits haven’t invested in these alternative donation sources because of a few keys reasons: What may surprise you...

5 Reasons Segmentation Doubles Campaign Revenue

Professional success in the modern marketplace requires delivering tailored messaging to audiences of all sizes and segments. To date, brands like Netflix and Spotify have set a high bar for personalization. This is forcing other...

Jumpstarts Your Online Fundraising Ideas

The internet has thousands of articles listing “online fundraising campaigns,” and every one of those campaign ideas is obsolete. They’re as fresh today as an article on “how to use your phone to make a...

A Guide to Crafting Impactful Stories

The Power of Ethical Nonprofit Storytelling “The single story creates stereotypes. And the problem with stereotypes is not that they are untrue — but that they are incomplete. They make one story the only story.”...

Understanding Your Nonprofit CRM Needs

This is part one in a series about how nonprofits should approach choosing a nonprofit CRM written by our partners JCA, a nonprofit consulting firm. Are you a fundraiser currently feeling handcuffed to an outdated...

5 Reasons Why Texting Complements Email

Email is still one of the top sources of online donations. But did you know that email drives a much lower percentage of nonprofit online revenue than six years ago? For example, in 2017, 28%...

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
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Todd Shinabarger
Chief Information Officer