Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Featured Stories

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donor lifetime value

July 11, 2025

Donor Lifetime Value: The Key to Building Stronger Relationships and Sustainable Growth

When it comes to building a thriving nonprofit, focusing solely on one-time donations can only go so far. New donor acquisition is expensive and it doesn’t offer predictability. This is...

Virtuous and Verified First Unite to Help Nonprofits Onboard People Faster and Keep Communities Safe

July 10, 2025

Virtuous and Verified First Unite to Help Nonprofits Onboard People Faster and Keep Communities Safe

Virtuous and Verified First now work together to simplify background checks. Welcome staff and volunteers faster, stay compliant, and keep your mission moving without missing a beat.

how to increase new donor acquisition

July 9, 2025

How to Increase New Donor Acquisition

New donor acquisition is an essential building block for every nonprofit. While donor retention is more cost-effective, every organization faces natural attrition, making new donor acquisition vital for sustaining and...

portfolio balance in fundraising

July 7, 2025

Donor Portfolio Balance in Fundraising: What Should Your Donor Allocation Look Like?

In the world of fundraising, building a balanced donor portfolio is similar to managing a diversified financial portfolio. Just as financial investors spread their assets across different areas to minimize...

The Power of Recurring Giving: How to Build Sustainable Nonprofit Revenue

July 2, 2025

The Power of Recurring Giving: How to Build Sustainable Nonprofit Revenue

At its core, recurring monthly giving is a way to ensure donor retention by creating a predictable and sustainable revenue stream. In today’s world, where subscriptions are a part of...

Aidan Augustin - Responsive Lab Thumbnail

July 1, 2025

From Story to Strategy: Marketing That Drives Donor Action with Aidan Augustin

In this episode of The Responsive Lab, Aidan Augustin joins to unpack how to turn your story into a strategy that actually drives donor action.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer