Arts & Cultural

A more holistic picture of your audience.

Cultivate lifelong donors of the arts

Create responsive and elevated experiences.

From singular to multichannel

Go beyond one-time communications and connect with email, SMS, direct mail, and more.

Responsive donation pages

Inspire your supporters to give with beautiful, responsive donation pages that even suggest the best gift for them.

See a 360° view

Dismantle silos between fundraising and finance, equip your team with a unified, data-rich view of each individual.

Mobile Responsive Donation Pages

Inspire action on the go.

Inspire donors to give on the go with mobile responsive donation pages, even suggest the best gift amount with smart gift arrays.
Fundraising Intelligence

Minimize guesswork,
maximize giving.

Improve giving with tailored suggestions for each donor based on behavior data and giving history. Accurately forecast future gift revenue with intelligent ‘likelihood of gift’ percentages.
Dynamic Donor Experiences

Responsive real-time experiences.

Use web and email engagement plus demographic data to automatically identify your supporters’ passions – then respond with communication most relevant to them.

One platform for all your team’s needs

Volunteer & Event Tracking

Tie forms to volunteer and event sign-ups and track activity on donor records to increase engagement.

Major Gift Pipeline

Manage a portfolio of major donors or a team of gift officers, and see the probability to close all within your dashboard.


Send the right message, to the right person, at the right time with robust segmentation and tagging.

Nonprofit CRM Checklist

The comprehensive guide to maximize your donor software.

Understand, analyze, and identify your ideal CRM.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer