Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Nonprofit CRM

Connect Personally with Donors

Is donor retention slipping through the cracks? Virtuous empowers you to build meaningful connections and boost retention.

Enhance Engagement, Automate Journeys, and personalize Every Interaction with Virtuous CRM

deliver personalized communication

Tailored Donor Journeys

Turn every donor interaction into a meaningful touchpoint. Virtuous automates donor journeys, enabling you to deliver personalized communications at the right time through emails, SMS, letter/postcards and other channels.

Popular Features
“This is a first-class experience truly shattering the ‘donor pyramid’ philosophy and helping its users to create a responsive and personalized experience for donors of all sizes. I have tried almost all of the CRMs and can confidently say that Virtuous is the best of the pack.”
Nicholas Kristock
Founder and CEO

seamless donation experience

Convenient and Personalized Giving

Make giving easy and impactful. Virtuous supports personalized gift asks and offers multiple payment options, ensuring a seamless donation experience that encourages repeat support.

Popular Features
"The donor portal is indispensable. The fact that donors can log in and see all of their information saves our team so much time."
Jaime Trussell
Chief Development Officer

understand your donors

Data-Driven Relationship Building

Leverage automation and actionable data insights to build stronger, lasting relationships with your donors. Understand their preferences, track engagement, and optimize your strategies for retention.

Popular Features
"Virtuous is incredible to use for anyone in the organization. It gives you a clear view of the donor, their key relationships, their location, their social media habits, and all of that helps me build better relationships."
John Barnett
Chief Development Officer

Refine your fundraising strategies, enhance donor relationships, and achieve greater impact.

The recognized leader in
nonprofit fundraising software

g2-user-love
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer