Built on giving data from 771 US nonprofits, the 2026 Benchmark Report covers 7 core metrics (12 total with sub-metrics). Find your nonprofit’s story in the numbers, and walk away with clear next steps, so you spot the gaps before they cost you.
Key Findings
+18% Donor Lifetime Value Growth Small improvements across retention, frequency, and gift size all contributed to this jump.
3 Out of 4 First-Time Donors Never Make a Second Gift What happens in the first 30 to 60 days after a gift makes all the difference.
+20% Median Gift Growth Year Over Year Everyday donors across the board are giving more per gift, not just a few large donations pulling the average up.
What You’ll Take Away
- Remove Your Biggest Blind Spots — Benchmarks include top-quartile targets and breakdowns by revenue band and vertical, so you know what “good” looks like for your organization.
- Stop Guessing Your Next Move — Specific next steps tied to every metric, plus the tools to get you there, so you walk away with a plan.
- See the Full Picture of Your Fundraising Data — A connected view of how all metrics impact each other, so you stop solving them in isolation.
Download the report and find where to start.
