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The Only Responsive CRM

A superior Bloomerang alternative with room to scale

Virtuous is built for nonprofit growth, offering an intuitive platform that’s easy to learn, with standout features like extensive customization and integrated marketing automation tools.

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Virtuous BI ( Business Intelligence)

Virtuous is the recognized leader for mid-sized and large nonprofits

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G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous
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Former Bloomerang users love Virtuous

"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”
Paul S.VP of Development
“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”
Troy W.
"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."
Meghan M.Senior Manager of Philanthropy Operations
"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."
Nydia S.Community Partnerships Coordinator
"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."
Brad D.

Top 5 reasons to choose Virtuous over Bloomerang

1. Enterprise-ready nonprofit CRM. Customizable to meet your needs.

Where Bloomerang Misses the Mark

While Bloomerang offers a dashboard that displays key data insights, the same information is presented to every user. Without the option to customize the view or filter data based on permissions/role users miss out on seeing the most relevant information tailored to their specific organizational needs.

Where Virtuous Exceeds Expectations

With customizable user permissions, dashboard widgets, role-based data access, data entities, and major donor portfolio management, our platform gives you the freedom to personalize your CRM experience based on your needs.

Nonprofit CRM

2. True automation that's working even when you're not.

Where Bloomerang Misses the Mark

Bloomerang might come with a more competitive price tag, but it lacks even basic automation capabilities. This limits your growth potential since everything has to be done manually.

Where Virtuous Exceeds Expectations

With built-in automation tools, Virtuous quickly becomes the cheapest employee you ever hired. Between automated donor journeys and internal workflows and tasks, your team can focus more on strategy and less on routine administrative work.

3. Email and marketing tools that deliver personalization at scale.

Where Bloomerang Misses the Mark

Bloomerang provides basic email and marketing features. With limited automation, significant time is spent manually building filters to personalize communication across various segments.

Where Virtuous Exceeds Expectations

Virtuous offers a suite of email and marketing tools for a responsive multichannel experience. Our automation tools enable you to create donor journeys that you set up once and then monitor and adjust as needed.

4. Data visualization and BI tools that provide a clear view of fundraising performance.

Where Bloomerang Misses the Mark

Bloomerang comes with no data customizable visualization tools, making it difficult to identify trends and areas for improvement. Instead, fundraisers have to manually export data and rely on third-party tools to create their own graphs.

Where Virtuous Exceeds Expectations

Virtuous BI is an enterprise-grade analytics solution that transforms complex data into actionable insights, empowering strategic decisions and driving meaningful growth for your organization.

Virtuous BI

5. A dedicated onboarding team and customer success manager there with you every step of the way.

Where Bloomerang Misses the Mark

You need support that’s consistent and reliable. While Bloomerang offers customer support via chat, email, and phone, there’s no guarantee that you’ll work with the same support team member.

Where Virtuous Exceeds Expectations

At Virtuous, we believe in the value of our partnership. That’s why every organization we work with gets a designated customer success manager. This dedicated support means you have a consistent point of contact who understands your unique challenges and goals.

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The Virtuous Difference

Virtuous vs. Bloomerang

Nonprofits all over the world are switching from Bloomerang to Virtuous. 

Feature Virtuous Bloomerang
Fundrasing & Process Automation
With automated workflows, your staff can focus more on personalized donor engagement and spend less time on administrative tasks.
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Personalization at Scale
Built on responsive fundraising, Virtuous offers tools like marketing automation and donor segmentation that empower you to create personalized communication at every touchpoint.
 ✔ ✘
Dedicated Account Manager
When you sign on with Virtuous, you are assigned your very own account manager who will support you every step of the way.
 ✔ ✘
Easy to Use
Virtuous features an intuitive and easy-to-navigate user interface. Plus, with unlimited access to Virtuous Academy, your team can quickly onboard and start using the platform right away.
 ✔ ✔
Enterprise Flexibility
Virtuous offers entrise-grade data access, role-based data access, enterprise SSO and more. Virtuous is also a Tier 1 Microsoft CRM partner
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Volunteer Management
Virtuous Volunteer is a comprehensive volunteer management tool. It comes with a volunteer portal, robust tracking capabilities, and seamless integration with your Virtuous CRM.
 ✔ ✔
Wealth & Social Data
Responsive fundraising helps you make the right ask at the right time. Virtuous offers a full set of wealth data and social insights that can be optionally appended in real-time to help inform that ask.
 ✔ ✔

Millard Public Schools Foundation Reduces Friction With Virtuous

“[After joining] I really led the charge for the transition. One of the things I know that was really important to the team was really wanting to find a CRM that was going to make our jobs a little bit easier.”

Kristie Anthis

Annual Giving Manager, Millard Publiic Schools Foundation

Virtuous helps you...

Increase team efficiency

Streamline processes with automation and efficient reporting.

Case Study
Case Study

Increase giving by 36%

Deliver personalized experiences to engage your donors.

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Case Study
Case Study

Get a clear view of your data

Leverage metrics for accelerated fundraising and growth.

Case Study
Case Study

Gain Better Insights

A modern, user-friendly CRM that empowers all users.

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Case Study
Case Study

Top Fundraising Leaders Recommend Virtuous

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Jeremy Beer
CoFounder, AmPhil

"Our experience at AmPhil has been that nonprofits ready to start thinking like the world’s most successful businesses find Virtuous to be the platform—and partner—they need."

Kelsey Ingram
Technology Director, CauseMic

"Virtuous clearly has nonprofit best practices baked into its core. They're thinking about how nonprofits can leverage for profit strategies at every turn."

Andrew Olsen
EVP, Fundraising Solutions, DickersonBakker

"I love Virtuous because of how intentionally they've designed their platform to allow ministries and other nonprofits to engage with supporters in highly personalized, scalable, and responsive ways. When I'm asked for referrals to CRM platforms, Virtuous is always #1."

Beth Fisher
CEO & Founder, Fisher Strategic

“I have worked with Virtuous from two sides: as an end-user utilizing the platform to run a nonprofit, and as a partner doing strategic implementations...The impact and benefits that Virtuous provides cannot be overstated. Truly, there is no better offering or company in this space.”

Nonprofit CRM Checklist

The comprehensive guide to maximize your donor software.

Understand, analyze, and identify your ideal CRM.
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Nonprofit-CRM-Checklist

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer
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