The Virtuous Difference
- 360-degree view of donors creates more fundraising opportunities
- Significant time savings thanks to streamlined processes
- The hospital expects “substantial” returns from Virtuous
Top Challenges for Arkansas Children’s
- Working with outdated CRM tools and technologies
- Handling large volumes of data without a unified view of donors
- Aligning and collaborating across internal teams and with external partners
Legacy Technology and Cumbersome Data Management Threaten Donor Engagement
Arkansas Children’s depends on donor support to sustain its vital work caring for the state’s children. However, the Director of Customer Relationship Marketing, Matt Price, and his team faced significant challenges in raising those all-important philanthropic funds.
Outdated, legacy technology hindered them from accessing the crucial data they needed to understand donor behavior, preferences, and trends. Extracting data was complex and cumbersome, making donor segmentation and personalized communication virtually impossible.
Another hurdle was reporting key metrics, such as campaign performance, acquisition, retention, and donation value. The team relied on Excel spreadsheets, which created a heavy manual workload for their data and analytics teams and limited their visibility into important parts of the business.
Without a modern CRM, siloed information and onerous workflows impeded cross-team collaboration. The team was concerned that these inefficiencies could jeopardize donor engagement, revenue, and loyalty—all vital for the organization’s future success.
A Future-proof CRM Designed to Grow and Improve Donor Relationships
The organization needed a future-proof, user-friendly solution geared toward the nonprofit sector that provided easy access to critical data. They selected Virtuous, a scalable, web-based CRM with built-in analysis, marketing, and automation tools.
With Virtuous, users can access all the data they need instantly, significantly reducing administration time. Instead of wrestling with disparate spreadsheets, they have a 360-degree view of donors, including their giving history and every past touchpoint. This comprehensive outlook guides the team in determining the next best actions, enabling them to build better relationships and create personal engagement plans.
The platform’s BI reporting tool was a game-changer. Its flexibility allows him to communicate important data to his team at a more granular level, further improving collaboration and visibility.
The organization has also been impressed with the nonprofit expertise and customer support of the Virtuous team. They were professional, positive, and solution-oriented throughout the sales, RFP, migration, and onboarding processes. “It’s one of the reasons why we’re very excited about continuing to work with Virtuous,” he said.
“The overwhelming message from our users is they now have better access to data. They can actually go in and interact with the information, learn more about their own portfolios, and see the other marketing activities that are happening across the organization.”
Matt Price, Director of Customer Relationship Marketing
Streamlined Processes, Decreased Admin Tasks, and Positive ROI
The implementation is still fresh, but Arkansas Children’s has already seen significant improvements.
Virtuous has streamlined internal processes and reduced administrative burden for fundraising teams, allowing them to focus on other priorities. Their data team, in particular, is enjoying huge time savings, as they can instantly generate meaningful real-time reports, which improves communication of important data across the organization and ensures everyone has the most up-to-date materials.
With Virtuous, managing donor relationships and timely communication has become seamless. The team is confident the hospital will achieve a positive ROI within the first year of using Virtuous, adding that he believes the overall return on investment will be “substantial.”
Virtuous has also been instrumental in eliminating team silos. Now, information can be easily shared between gift officers, and teams can share links and collaborate in real time. Because teams are more mindful of their donors and key touchpoints, they create more stewardship opportunities, ultimately increasing loyalty and revenue.
“Virtuous is a good CRM choice for nonprofits in the fundraising world. Because you’re getting a partner who has a lot of experience in the industry, you can achieve a large-scale migration with low risk. Partnering with Virtuous was the right decision for our organization, our team, and our donors.”
Matt Price, Director of Customer Relationship Marketing
2025 Automator Award Winner
At the 2025 Responsive Awards, Virtuous recognized Arkansas Children’s with the Automator Award for its strategic use of automation to drive efficiency at scale. With 79 active workflows supporting donor engagement, data hygiene, prospecting, and internal operations, the team demonstrated how automation can reduce manual effort while improving consistency and responsiveness. From automated welcome journeys to internal data processes, these workflows free staff to focus on high-value work while ensuring donors receive timely, relevant communication.
