Automation
Stop missing opportunities. Start making connections.
Listen to your donors and build multi-channel workflows that connect in real-time, with no additional staff time.
Dynamic Donor Journeys
Help every donor feel a deep connection to your cause.
Determine your team’s next best action with real-time data from each donor. Automatically send emails, text messages, and mail – or add tasks and append wealth data based on donor signals.
- Donor journey builder
- Pre-built workflow templates
- Assisted moves management
- Intelligent prospect identification
“After our first automated email campaign, we reactivated 26 new donors. That was just one email, so the ROI was instant for us.”
Beth Fisher
VP of Advancement & Communication
Multi-Channel Marketing
Tell a single story to reach donors across all channels.
Create multi-channel engagement campaigns based on a donor’s real-time actions. Go beyond email and mail appeal letters – send personalized postcards, text messages, and more without added staff time.
- Email automation
- Automate tasks
- SMS
- Donation recovery follow-up
- Personalized letters and postcards on demand
“Running automation has been like adding a staff member to our team. We now have 4 to 5 automations that perform activities like data clean-up and new donor welcome series.”
Bryan Fegley
Director of Advancement
Back-Office Business Automation
Streamline your entire team’s workflow.
Let us do the heavy lifting so you can spend more time on doing what you love. Automate tasks, segment supporters, make real-time data updates, and more.
- Automated wealth appends
- Custom segmentation
- Scoring
- Donor portfolio updates
- Inbox integrations
- Auto-updated fields
“Now we can do a welcome series for specific donor groups. It’s enabled us to work more closely with our fundraising, development, and marketing teams – something we weren’t able to do previously.”
Ellen Markowitz
Director of Development and Operations
Marketing Automation Playbook
How to scale your marketing efforts at scale.
Get the guide to maximizing your marketing automation.
Expect more
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Nonprofit CRM
Everything you need to build better relationships and increase impact with confidence.
Marketing & Email
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Events
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Volunteer Mobilization
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Automation
Design personalized donor journeys, plus automate back-office processes and task management.
Signals
Actionable insights to help retain donors and extend engagement.
Online Giving
Design effective online giving experiences that celebrate the impact of each donation.
Explore what's possible with Virtuous »
Get a live 1:1 demo and your questions answered with one of our customer champions.
Grow generosity with Virtuous.
Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer