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August 19-21, 2025

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📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

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Nonprofit CRM Fundraising Automation Data Intelligence Online Giving that works for you

Nonprofit CRM Automation Data Intelligence Online Giving that works for you

Unlock giving by personalizing every donor interaction. Save time, simplify your team’s workflow, and retain more donors with the only Responsive Fundraising Platform.

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Thousands of leading fundraisers trust Virtuous

The recognized leader in
nonprofit fundraising software

g2-user-love
G2 Summer 2024 Award
G2 Award for Virtuous
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"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”
Paul S.VP of Development
“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”
Troy W.
"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."
Meghan M.Senior Manager of Philanthropy Operations
"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."
Nydia S.Community Partnerships Coordinator
"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."
Brad D.

Scale your donor engagement,
without scaling your team

Today’s donors expect a more personal connection with your organization. It’s time to leverage the power of fundraising automation and data-driven insights to create personal experiences for each donor.

CRM Built for Nonprofits

Deepen donor relationships, without the manual work

Seamlessly manage all your donor relationships and marketing workflows in one system, creating highly personalized integrated fundraising campaigns that boost donor retention and activate your community.

Nonprofit-Tailored CRM

Smart Fundraising

Automate fundraising efforts, without losing the personal touch

Deepen donor relationships by automating personalized outreach based on each donor’s behavior and preferences. Save time by automating menial back-office tasks.

Fundraising Automation

Actionable Insights

Get advanced analytics, without the need for a data scientist

Easily discover actionable insights with enterprise-grade business intelligence and analytics. Empower your team with customizable dashboards and reports. 

Nonprofit BI & Reporting

MultiChannel Engagement

Send the right message at the right time, without missing a beat

Design engaging email campaigns and automate donor journeys effortlessly. Reach donors across email, SMS, direct mail and more, using dynamic content and data-driven insights for maximum impact.

Marketing and Email

Frictionless Online Giving

Maximize donations, without compromising experience

Create high-impact, personalized giving experiences that improve conversions, drive higher average gift amounts, and increase recurring gifts.

Online Giving
"Virtuous is designed for today's high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts."
Otto Monroy
Otto MonroyCOO, Logos Academy
“ By using a platform like Virtuous we can easily stay in regular communication with our donors—whether that's a phone call, letter, or email.” 
Samantha Mellon
Samantha MellonDirector of Development, A Kid's Place Tampa Bay
“We’re currently at 345% year-over-year raised. We would not have been positioned to have those donor conversations without Virtuous.”
Abigayle Tobia
Abigayle TobiaVP of Philanthropy, Verland
“Virtuous is custom-designed for the needs of fundraisers. It’s the most donor-centered software I have ever used.”
Jamie Trussell
Jamie TrussellVP of Development, Adult & Teen Challenge USA

12%

Organizations see 12% increase in donor retention using Virtuous.

10%

Virtuous customers see 10% increase
in average gift size.

20%

Teams using Virtuous see a 20% decrease in administrative time.

More Customer Stories

Save time, integrate your data, and increase your effectiveness with a trusted partner

ENTERPRISE READY

Built for Scale & Security

Virtuous offers a modern scalable and secure platform built for the complex needs of growing nonprofits.

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Microsoft Tier 1 Partner

Built on Azure
Microsoft Data &
security processes

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Data Security

Leading encryption & security HIPAA Compliant
SSO

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Scalable & Extensible

Customizable Objects/Fields
Open API

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Single Sign On

Integrated into your existing security infrastructure
40+ Integrations

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Enterprise Ready

Virtuous offers a modern, scalable, and secure platform for growing nonprofits.

Customer Focused

Our Customer Experience team is
committed to your success.

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Responsive Fundraising Resources

Responsive Fundraising is how leading nonprofits grow giving by building personal connections with donors at scale.  Discover the Responsive Framework >

CTA Offer - Responsive Maturity Model
The Responsive Fundraising Playbook: How Nonprofits Can Fix Donor Attrition, Scale Donor Engagement, and Grow Giving

The Responsive Fundraising Playbook: How Nonprofits Can Fix Donor Attrition, Scale Donor Engagement, and Grow Giving

How to Write an Appeal Letter

How to Write an Appeal Letter

How to Create a Welcome Email for New Donors

How to Create a Welcome Email for New Donors

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer
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