Product
Responsive Fundraising Platform

Nonprofit CRM

Connect with all donors personally

Marketing and Email

Use multiple channels to reach donors

Online Giving

Make online giving more personal

Fundraising Automation

Optimize action with real-time data

Donor Signals

Insights to retain and engage donors

Event Registration

Personalize events for better results

Popular Features

Virtuous BI New

Letters on Demand

Virtuous SMS

Wealth Data

Social Insights

Apps + Integrations
More from Virtuous

Mobilize volunteers to fill mission-critical needs

Seamlessly deploy custom online giving experiences

Enterprise-grade business intelligence and analytics
Solutions

For Nonprofit Teams

Development Teams

Improve the donor experience with data-driven journeys tailored to each supporter.

Event Teams

Manage events that transform your supporters into lifelong advocates.

Marketing Teams

Reach your supporters across all platforms with personalized engagement.

Volunteer Teams

Effortlessly manage, recruit, and engage volunteers.

Platform Overview
Explore how Virtuous helps transform givers into lifelong supporters.
Customers

Success Stories

Human Services

Deliver powerful, modern donor management that increases your impact

Education

Strengthen your institution to build long-term alumni engagement

Animal Welfare

Your one tool to recruit, engage, and connect supporters with your mission

Healthcare

Increase ROI with a HIPAA-compliant platform designed to unlock growth

Faith & Ministries

Engage, personalize, and steward your community and cause

Arts & Cultural

Curate supporter experiences from registration to cultivation

Customer Stories
See what success with Virtuous looks like
Why Virtuous

The Virtuous Difference

Responsive Fundraising

The responsive approach builds trust and loyalty through personalized engagement

Committed To Your Success

We’re here to make sure you get the most from your technology investment

Our Purpose & Values

Virtuous is a software company committed to helping nonprofits grow generosity

Onboarding and Migration

Our team ensures a smooth transition so you can focus on growing your nonprofit's impact.

Virtuous Partners
Extend the value of Virtuous by connecting with a trusted Technology or Solutions partner
Resources
Learn and Grow

Resource Center

Blog

Nonprofit Benchmarks

Webinars & Events

Reports & Guides

Newsletter

Podcast

Thought Leaders

Compare Virtuous

Virtuous Academy
Featured Resources

2024 Nonprofit Benchmark Report
Insights to help your nonprofit grow, boost engagement, and drive impact

Top 5 Reasons to Choose Virtuous
Discover why Virtuous is the smarter Blackbaud Raiser's Edge alternative.
Pricing
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Nonprofit CRM Fundraising Automation Data Intelligence Online Giving that works for you

Nonprofit CRM Automation Data Intelligence Online Giving that works for you

Unlock giving by personalizing every donor interaction. Save time, simplify your team’s workflow, and retain more donors with the only Responsive Fundraising Platform.

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Thousands of leading fundraisers trust Virtuous

Marc-Lustgarten-Pancreatic-Cancer-Alice-Blue

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The recognized leader in
nonprofit fundraising software

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"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”

“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”

"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."

"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."

"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."

Scale your donor engagement,
without scaling your team

Today’s donors expect a more personal connection with your organization. It’s time to leverage the power of fundraising automation and data-driven insights to create personal experiences for each donor.

CRM Built for Nonprofits

Deepen donor relationships, without the manual work

Seamlessly manage all your donor relationships and marketing workflows in one system, creating highly personalized integrated fundraising campaigns that boost donor retention and activate your community.

Nonprofit-Tailored CRM

Smart Fundraising

Automate fundraising efforts, without losing the personal touch

Deepen donor relationships by automating personalized outreach based on each donor’s behavior and preferences. Save time by automating menial back-office tasks.

Fundraising Automation

Actionable Insights

Get advanced analytics, without the need for a data scientist

Easily discover actionable insights with enterprise-grade business intelligence and analytics. Empower your team with customizable dashboards and reports.

Nonprofit BI & Reporting

MultiChannel Engagement

Send the right message at the right time, without missing a beat

Design engaging email campaigns and automate donor journeys effortlessly. Reach donors across email, SMS, direct mail and more, using dynamic content and data-driven insights for maximum impact.

Marketing and Email

Frictionless Online Giving

Maximize donations, without compromising experience

Create high-impact, personalized giving experiences that improve conversions, drive higher average gift amounts, and increase recurring gifts.

Online Giving

"Virtuous is designed for today's high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts."

“ By using a platform like Virtuous we can easily stay in regular communication with our donors—whether that's a phone call, letter, or email.”

“We’re currently at 345% year-over-year raised. We would not have been positioned to have those donor conversations without Virtuous.”

“Virtuous is custom-designed for the needs of fundraisers. It’s the most donor-centered software I have ever used.”

Organizations see 12% increase in donor retention using Virtuous.

10%

Virtuous customers see 10% increase
in average gift size.

20%

Teams using Virtuous see a 20% decrease in administrative time.

Save time, integrate your data, and increase your effectiveness with a trusted partner

Enterprise Ready

Virtuous offers a modern, scalable, and secure platform for growing nonprofits.

Customer Focused

Our Customer Experience team is
committed to your success.

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”

Todd Shinabarger

Chief Information Officer

Responsive Fundraising Platform

Popular Features

More from Virtuous

For Nonprofit Teams

Success Stories

The Virtuous Difference

Learn and Grow

Featured Resources