What does it really mean to optimize your online giving?

Raising more money online isn’t magic. It’s the result of optimizing your processes and platforms to get better and better results.

The choices you make about each element of the experience have the potential to inadvertently demotivate, confuse, or alienate your donors. Or, they can motivate donors and demonstrate the value of giving.

The Online Giving Breakdown offers quick advice for nonprofit leaders who want to grow online giving. With a combination of real-life critiques and the latest research, each episode gives practical suggestions and the reasons you should try them.