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Virtuous Newsroom

The latest news from the leader in responsive fundraising software for nonprofits.

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

September 24, 2026

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

TL;DR: The Portfolio Problem Most MGOs carry a mental shortlist of around 20 donors. Those are the relationships that get consistent attention. Everyone else in the portfolio, mid-level donors, lapsed...
Wealth Scoring in Momentum

September 22, 2026

Introducing Wealth Scoring in Momentum: A Capacity Profile for Every Donor

TL;DR: A Different Approach to Wealth Screening All gift officers strive to know their donors personally…what they care about, why they give, important personal details about their lives. But at...
Generative AI Emails in CRM+

September 22, 2026

Introducing Generative AI Emails in CRM+ Powered by Momentum

TL;DR: The Blank Page Problem Writing personalized donor outreach is one of the most time-consuming parts of a fundraiser’s day. Every email means pulling up giving history, remembering the last...
Blue gradient banner with Virtuous logo and the headline about Raise Cart, plus a white shopping cart icon on the right.

August 25, 2026

Raise Cart Brings Shopping Cart Giving to Virtuous Raise

TL;DR Your Donation Form Shouldn’t Be the End of the Story Most donation forms rest on a single assumption: that the donor already knows exactly what they want to support....
Marketing banner for Virtuous AI Page Builder: Create donation pages in minutes with a live editor mockup showing a fundraising page and AI build prompt.

August 11, 2026

Introducing Virtuous Raise AI Page Builder: Create Donation Pages in Minutes

Virtuous Raise AI Page Builder helps you create complete donation pages by describing what you want in plain language. A built-in Knowledge Base teaches the AI about your mission, programs,...
Virtuous Earns Inc. 5000 for Fifth Consecutive Year and Sets the Standard for AI in Nonprofits

August 11, 2026

Virtuous Earns Inc. 5000 for Fifth Consecutive Year and Sets the Standard for AI in Nonprofits

Five straight years on the ranking of America’s fastest-growing private companies, built on a bet that innovation only counts when fundraisers actually use it Virtuous has been named in the...
The Road to N of 1 Philanthropy

July 23, 2026

The Road to N of 1: How Virtuous Is Building the Platform That Removes Administrative Drag and Treats Every Donor as an Individual

At Virtuous, we believe that “good enough” is no longer good enough for nonprofits.  The world that fundraisers operate in is changing every day. More and more households are opting...
Insights Research Agent - Product Announcement

July 21, 2026

Introducing the Insights AI Research Agent: Deep Prospect Research, Now at Portfolio Scale

TL;DR: When Prospect Research Eats Your Week Gift officers and prospect research teams routinely spend 2 to 4 hours per donor compiling a research briefing before a single meeting or...
Prospect Research Tools

July 6, 2026

13 Best Prospect Research Tools for Nonprofits in 2026

Prospect Research Tools TL;DR: Data from our 2026 Nonprofit Benchmark Report revealed that 67% of all donor revenue comes from major donors. And 22% from mid-level donors. And while there...
What Nobody Tells You About Being a Nonprofit DBA

June 9, 2026

What Nobody Tells You About Being a Nonprofit DBA

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at...
Stop Guessing. Start Testing. Introducing A/B Testing in Virtuous Raise.

June 9, 2026

Stop Guessing. Start Testing. Introducing A/B Testing in Virtuous Raise.

TL;DR: When Optimization Feels Like Guesswork Most donation pages are built once and left alone. Your team works hard to get the layout right, the ask amounts set, the copy...
Virtuous Raise Widgets

April 14, 2026

New in Virtuous Raise: Widgets Are Here to Turn Every Page Into a Fundraising Opportunity

TL;DR: You know the moment. A donor lands on your website, reads a story that moves them, and they’re ready to give. But the donate button is buried. Or worse,...

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer