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Virtuous Newsroom

The latest news from the leader in responsive fundraising software for nonprofits.

The Road to N of 1 Philanthropy

July 23, 2026

The Road to N of 1: How Virtuous Is Building the Platform That Removes Administrative Drag and Treats Every Donor as an Individual

At Virtuous, we believe that “good enough” is no longer good enough for nonprofits.  The world that fundraisers operate in is changing every day. More and more households are opting...
Insights Research Agent - Product Announcement

July 21, 2026

Introducing the Insights AI Research Agent: Deep Prospect Research, Now at Portfolio Scale

TL;DR: When Prospect Research Eats Your Week Gift officers and prospect research teams routinely spend 2 to 4 hours per donor compiling a research briefing before a single meeting or...
Prospect Research Tools

July 6, 2026

13 Best Prospect Research Tools for Nonprofits in 2026

Prospect Research Tools TL;DR: Data from our 2026 Nonprofit Benchmark Report revealed that 67% of all donor revenue comes from major donors. And 22% from mid-level donors. And while there...
What Nobody Tells You About Being a Nonprofit DBA

June 9, 2026

What Nobody Tells You About Being a Nonprofit DBA

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at...
Stop Guessing. Start Testing. Introducing A/B Testing in Virtuous Raise.

June 9, 2026

Stop Guessing. Start Testing. Introducing A/B Testing in Virtuous Raise.

TL;DR: When Optimization Feels Like Guesswork Most donation pages are built once and left alone. Your team works hard to get the layout right, the ask amounts set, the copy...
Virtuous Raise Widgets

April 14, 2026

New in Virtuous Raise: Widgets Are Here to Turn Every Page Into a Fundraising Opportunity

TL;DR: You know the moment. A donor lands on your website, reads a story that moves them, and they’re ready to give. But the donate button is buried. Or worse,...
Powerful Online Giving Platform That Integrates With Salesforce: Virtuous Raise

March 16, 2026

Powerful Online Giving Platform That Integrates With Salesforce: Virtuous Raise

TL;DR If you’re running online giving through one platform and managing donor relationships in Salesforce, you already know the tension. Every gift that comes in needs to show up in...
Virtuous Volunteer + Double the Donation Integration

February 12, 2026

Turn Volunteer Hours into Dollars: Virtuous Volunteer + Double the Donation Integration

Your volunteers show up. They serve meals, mentor students, organize events, and give their time because they believe in your mission. But here’s something most nonprofit teams don’t realize: volunteer...
5 New Virtuous Capabilities to Personalize Fundraising and Save Time

February 10, 2026

5 New Virtuous Capabilities to Personalize Fundraising and Save Time

TL;DR – Donors expect personal, relevant experiences, but fundraisers are stretched thin. – New Virtuous product updates and capabilities focus on helping teams connect personally with more donors. – Automation...
4 Virtuous Product Updates to Power Your Year-End Giving

November 24, 2025

4 Virtuous Product Updates to Power Your Year-End Giving

This time of year, every donation counts and every hour matters. For fundraising leaders managing year-end campaigns, the pressure is real. Every minute spent on manual work is time not...
AI_PressRelease_Blog

August 20, 2025

Virtuous Unveils Major AI Advancements to Help Nonprofits Personalize Fundraising at Scale

Launch of Virtuous Insights, Acquisition of Momentum, and Upcoming Release of AI-Powered Search Sets New Standard for Responsive Fundraising MINNEAPOLIS, MN – August 20, 2025 — Today at the 2025...
Virtuous_Momentum_PressReleaseBlog

August 14, 2025

Virtuous Acquires Momentum to Transform Major Donor Fundraising with AI

Acquisition adds cutting-edge AI to Virtuous’ responsive fundraising platform to help nonprofits scale personalized donor engagement more efficiently than ever before

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer