Contents

Introducing Virtuous Raise AI Page Builder: Create Donation Pages in Minutes

TL;DR

  • Virtuous Raise AI Page Builder helps you create complete donation pages by describing what you want in plain language.
  • A built-in Knowledge Base teaches the AI about your mission, programs, and brand voice, so every page reflects your organization’s unique voice.
  • Purpose-built Modules create professionally structured fundraising experiences based on nonprofit best practices.
  • An integrated AI Chat lets you refine pages through conversation instead of making manual edits.

Building a Donation Page Just Got Easier…and Faster

When your donors land on your donation page, they might not think twice about the amount of time that went into just that one giving form. 

But we all know how it feels to spend hours piecing together a donation page that both feels like your nonprofit and drives more donations

Someone has to write the copy. Choose the layout. Gather images. Build giving tiers. Add trust elements. Review messaging. Collect stakeholder feedback. Make revisions. Then repeat the process until everyone signs off.

Even with a powerful page builder, creating a polished online giving experience can take hours or even days.

With Virtuous Raise AI Page Builder, you can create stunning donation pages in minutes

You can see it in action in the video below.

Follow 3 basic steps to start building complete donation pages with the Raise AI Page Builder:

  1. Build with your knowledge base
  2. Generate design-ready donation pages with AI
  3. Refine with AI Chat

Here’s how all 3 of these steps work in Virtuous Raise AI Page Builder…

1. Build with Your Knowledge Base

AI can generate content in seconds.

Generating content that actually sounds like your organization is much harder.

Generic AI tools don’t know your mission. They don’t understand your programs, your voice, or the stories your supporters already recognize. The result may be technically correct, but it often feels generic because it lacks the context that makes your organization unique.

That’s why every experience in the Virtuous Raise AI Page Builder starts with a Knowledge Base.

Think of it as teaching the AI about your organization before asking it to create anything.

You can build your Knowledge Base using:

  • Your mission statement to anchor every page in your purpose.
  • Brand voice guidelines that define your tone, messaging, and preferred language.
  • Existing documents like annual reports, campaign briefs, impact stories, and program descriptions.
  • Your websites, which the page builder will automatically crawl and index to learn about your organization and become a master of your brand and tone. 

Don’t want to upload content manually? Simply point the page builder to your website using Discover from Website, and it can automatically crawl your existing pages, identify relevant content, and begin building your Knowledge Base for you. Once the content has been indexed, you can review and refine it as needed.

Once your Knowledge Base is in place, the Virtuous Raise AI Page Builder uses that information every time it generates or edits a page. Instead of generic placeholder copy, it can reference your programs, write in your organization’s voice, and produce messaging that feels much closer to something your communications team would create.

2. Generate Design-Ready Donation Pages with AI

Traditional page builders ask you to start with a blank canvas or spend time adapting a template.

The Virtuous Raise AI Page Builder starts with an idea.

Simply describe the campaign you’d like to create. You can provide as much detail as you’d like or keep it as simple as a sentence.

For example:

  • Create a monthly giving campaign focused on providing meals for local families.
  • Build an emergency appeal for flood relief with an urgent tone.
  • Create a memorial giving page celebrating loved ones through lasting impact.

Once you click Generate Experience, the page builder gets to work.

Rather than staring at a loading screen, you’ll watch your donation page come together in real time. Headlines appear, stories are written, and sections are assembled one by one as the page builder builds your experience.

Within minutes, you’re reviewing a complete first draft instead of wondering how to fill an empty page.

So, instead of spending your time building a page from scratch, you can focus on strengthening your message, refining your story, and preparing your campaign for launch.

Using Modules in Raise AI Page Builder

Modules are the building blocks of every page in the Raise AI Page Builder. Each module is a complete, pre-designed section, purpose-built with layout options, copy structure, and visual personality that align with fundraising best practices. Think of them as smart sections that know what they’re supposed to do.

Rather than assembling individual content blocks, the page builder intelligently combines modules to create a cohesive giving experience.

Depending on your campaign, the page builder may include modules such as:

  • Hero sections that capture attention immediately.
  • Story sections that connect supporters to your mission.
  • Giving Tiers that demonstrate the impact of every gift.
  • Testimonials that build credibility through social proof.
  • Trust sections featuring ratings, security badges, and organizational credentials.
  • Donation Blocks that integrate giving naturally into the page.
  • Calls to Action that encourage supporters to take the next step.

Instead of deciding what sections to add and how they should fit together, you begin with a complete fundraising experience that’s already organized around what’s proven to work.

3. Refine Your Page with AI Chat

And, of course, we also know that even the best AI outputs often need refinement. 

Maybe the headline needs more urgency. Leadership wants another impact story. Marketing asks for warmer language. Development wants matching gifts highlighted more prominently.

Those conversations are part of every campaign.

Traditionally, making those changes meant opening settings panels, moving sections, rewriting copy, and making dozens of small edits across the page.

With the Virtuous Raise AI Page Builder, use the integrated AI Chat to easily prompt revisions. Rather than searching through menus, you simply describe what you’d like to change.

For example:

  • “Make the hero section feel more urgent.”
  • “Add a testimonial after the story section.”
  • “Use warmer, more conversational language throughout the page.”
  • “Add a countdown timer before the donation block.”

With every prompt, the page builder reads the current state of your page before making changes. That means each update builds on what’s already there instead of starting from scratch.

The AI Chat also suggests one-click prompts based on your page, making it easy to discover new ideas and continue refining your fundraising experience.

Manual Edits

Or if you prefer to make edits yourself, you always can. 

Every module remains fully editable inside the Raise page builder, giving your team the flexibility to combine AI-assisted editing with traditional design tools whenever it makes sense.

Designed for Fundraisers

The Virtuous Raise AI Page Builder wasn’t built to replace marketers, communicators, or fundraisers.

It was built to remove the repetitive work that slows great ideas down.

Your team still decides the audience, the campaign strategy, the story, and the message. Those decisions will always require human creativity, empathy, and expertise.

The page builder simply helps you move from idea to execution faster.

That means:

  • Less time formatting layouts and building pages from scratch.
  • Less time rewriting first drafts and making repetitive edits.
  • More time developing campaigns that inspire generosity.
  • More time connecting supporters to your mission.

That’s what AI should do.

Help fundraisers spend more time doing the work only they can do.

If you’d like to see the Raise AI Page Builder in action…

Schedule a demo now. 

More Virtuous Raise Resources

Want to learn more about Virtuous Raise features that will level up the online giving experience for your donors?

Check out the articles below:

Introducing A/B Testing in Virtuous Raise

Raise Widgets Are Here to Turn Every Page Into a Fundraising Opportunity

Frequently Asked Questions

What is the Virtuous Raise AI Page Builder?

The Virtuous Raise AI Page Builder is an AI-powered page builder built into Virtuous Raise that works from a knowledge base about your brand, generates a giving page after you enter a prompt, and allows you to edit, tweak, and adjust using the AI chat interface. 

How does the Virtuous Raise AI Page Builder know about my organization?

The Virtuous Raise AI Page Builder uses a built-in Knowledge Base, where you can add your mission statement, brand voice, organizational documents, and website content. This gives the AI the context it needs to generate and edit pages that reflect your organization’s unique voice and programs.

Can the Virtuous Raise AI Page Builder use content from our website?

Yes. Using Discover from Website, the Virtuous Raise AI Page Builder can crawl your website, identify relevant content, and populate your Knowledge Base automatically.

Can I edit AI-generated pages within the Virtuous Raise AI Page Builder?

Absolutely. Every page remains fully editable using the standard Raise page builder. You can also continue refining pages through the integrated AI Chat.

What types of pages can I create using the Virtuous Raise AI Page Builder?

The Virtuous Raise AI Page Builder currently supports AI-generated donation pages. Support for AI-generated lead form pages is not yet available.

Do I need technical experience to use the Virtuous Raise AI Page Builder?

No. The Virtuous Raise AI Page Builder is designed for fundraisers, marketers, and nonprofit teams. Simply describe the page you want to create, and the page builder does the rest.

Is the AI within the Virtuous Raise AI Page Builder replacing human creativity?

Not at all. The Virtuous Raise AI Page Builder accelerates the work of creating and refining fundraising pages while your team remains in control of strategy, storytelling, messaging, and final decisions.

author avatar
Carmella Winterbauer
Carmella is passionate about empowering nonprofits to do more good through tools that make fundraising simpler and more effective. As a Group Product Manager at Virtuous, she leads product management for Virtuous Raise, the platform's enterprise giving solution. With a background in product management at a tech-enabled company with a nonprofit giving mission, and earlier experience as a digital marketer in ecommerce, Carmella brings a rare mix of commercial instincts and genuine mission-driven purpose to everything she builds.

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