Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

Respond '26 (User Summit) 👉 Register by 3/31 & save $300

May 27-29, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Fundraising Tools for CEOs and Executive Directors

Equip your team to drive sustainable growth.

You’re accountable for mission, margin, and stewardship, but scattered data and manual reporting make it hard to know what’s working. Virtuous connects your fundraising data, tools, and teams so you can focus on results and prove ROI to your board.

“Better care of our donors is the best thing we’ve accomplished thus far in utilizing the Virtuous system.”
David Eller
Executive Director , Lahai Health

Virtuous CRM+: Donor Management

One source of truth your leadership team can rely on.

What Virtuous CRM+ makes possible:

Virtuous Analytics: Enterprise-Grade Reporting

Real-time visibility into what's driving growth and what isn't.

What Virtuous Analytics makes possible:

Virtuous Raise: Online Giving

Donation forms built to support your growth goals.

What Virtuous Raise makes possible:

Virtuous Momentum: AI-Powered Fundraising Assistant

Scale major and mid-level fundraising without expanding headcount.

What Virtuous Momentum makes possible:

Virtuous Insights: AI-Powered Predictive Donor Intelligence

Reveal the donors most likely to give, upgrade, or lapse.

What Virtuous Insights makes possible:

Virtuous Volunteer: Volunteer Management

See the full picture of how people support your mission.

What Virtuous Volunteer makes possible:

Virtuous helps nonprofit executives:

Streamlines Donor Management

Enhance donor care, increase efficiency, and improve fundraising results.

Synced Data Across All Systems

Leverage integrations to deepen relationships and grow generosity.

Deepen Engagement

Deepen engagement and gain insight into their donor data.

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

Popular resources for Nonprofit Executives

Virtuous Benchmark Report

Nonprofit Benchmark Report

Learn strategies to boost donor retention, recurring giving, and major gifts.

CRM Conversion Playbook

Get the tools to make it the last CRM transition your nonprofit ever needs!

Winning Donor Acquisition: Strategies to Attract, Track, and Retain More Donors in 2025

Save time and retain more donors with the only Responsive Fundraising Platform.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

One platform. Unlimited fundraising possibilities.

Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer