Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

NON PROFIT CRM

Smarter Fundraising, Bigger Impact

As a nonprofit leader, you need clear insights, seamless operations, and the right tools to scale generosity. Virtuous provides the data, automation, and donor intelligence you need to drive sustainable growth.

“Better care of our donors is the best thing we’ve accomplished thus far in utilizing the Virtuous system.”
David Eller
Executive Director , Lahai Health

A powerful system that’s easy for your whole team to use.

Ease of Use & Navigation

Virtuous is built for nonprofit teams, with an intuitive interface and streamlined navigation that makes managing donor relationships and tracking impact effortless.

Popular Features

Real-time insights to guide strategic decisions.

Responsive Dashboard & Trend Data

See your nonprofit’s performance at a glance with dynamic dashboards that highlight giving trends, donor retention, and fundraising progress in real time.

Popular Features

Get the reports and insights you need—without the hassle.

Built-In Reporting & Gift Ask Pipeline

Virtuous makes it easy to track fundraising efforts with built-in reporting and a clear gift ask pipeline, helping you identify the best opportunities for growth.

Popular Features

Scale personalized donor engagement without adding workload.

Automation & Donor Segmentation

From internal workflows to donor outreach, Virtuous automates repetitive tasks and segments donors intelligently, ensuring every interaction is timely and relevant.

Popular Features

Virtuous helps nonprofit executives:

Streamlines Donor Management

Enhance donor care, increase efficiency, and improve fundraising results.

Synced Data Across All Systems

Leverage integrations to deepen relationships and grow generosity.

Deepen Engagement

Deepen engagement and gain insight into their donor data.

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

Popular resources for Nonprofit Executives

Virtuous Benchmark Report

Nonprofit Benchmark Report

Learn strategies to boost donor retention, recurring giving, and major gifts.

CRM Conversion Playbook

Get the tools to make it the last CRM transition your nonprofit ever needs!

Winning Donor Acquisition: Strategies to Attract, Track, and Retain More Donors in 2025

Save time and retain more donors with the only Responsive Fundraising Platform.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer