Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Respond ’26 (User Summit) | Dallas, May 27–29. Practical learning, real connections, real results. Save $400 before Jan 16.

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Nonprofit CRM

Boost Your Fundraising

By streamlining workflows, boosting engagement, and increasing donor retention, Virtuous transforms your fundraising efforts.

Experience centralized data, automated campaigns, and insightful analytics that empower your nonprofit to:

Build stronger relationships

Improve donor retention

Top customers see 20% greater retention than benchmarks.

Suggest next steps like thank you calls & suggested asks to ensure your outreach is always relevant.

Popular Features
“The ROI from the [donor retention campaign] was 684%, and then if you actually add in the subsequent giving after that—either people signing up as recurring partners right away or just giving secondary gifts—it’s currently at about 1,000%.”
Justin Ferris
Director of Data Operations

Grow your house file

Acquire more donors

Top Virtuous customers see 46% 2nd gift conversion, leading to strong relationships after initial donor acquisition.

Convert new leads into donors with automates workflows based on their behavior.

Popular Features
“The team can automatically send new donors thank you letters, without adding staff time”
Katrina Gaskill
IT Director

Expand your average gift

Supercharge Major Giving

Virtuous customers have well balanced portfolios with 30% of giving coming from major donors.

Identify your highest potential major donors and manage relationships without missing an opportunity.

Popular Features
“For Lahai Health, growing major donors is where they’ve seen most of the growth with their individual giving program.
David Eller
Executive Director

discover how Virtuous CRM can help you achieve
your fundraising goals today.

The recognized leader in
nonprofit fundraising software

g2-user-love
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous

Already a Virtuous Customer?

We like to take care of our own.

As a valued customer, you can tap into our Professional Services to get even more out of Virtuous:

You focus on building relationships with your donors. We’ll tackle the manual tasks. 

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

One platform. Unlimited fundraising possibilities.

Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer