Join us for the Virtuous User Summit

August 19-21, 2025

NON PROFIT CRM

A Smarter, Cleaner, More Efficient Nonprofit Database

Managing donor data shouldn’t be a constant challenge. Virtuous helps you automate workflows, maintain clean data, and customize reporting—so your team can focus on what matters most: growing generosity.

“I think Virtuous is significantly more user-friendly than our previous CRM. It’s easy to onboard team members and I find that it’s very intuitive for most people. Virtuous allows you to thrive even if you’re not a CRM expert.”
Shade Perkins
Giving Engagement Analyst, International Missions Board

Let your database work for you, not the other way around.

Automation Workflows & Efficiency

With Virtuous, you can automate routine tasks, ensure consistent data entry, and keep donor records up to date—all without manual effort.

Popular Features

Get the insights you need, tailored to your role.

Custom Dashboards & Reporting

Popular Features

Virtuous makes reporting simple with user-specific dashboards and real-time data insights, ensuring every team member sees the most relevant information.

Keep your database clean, accurate, and trustworthy.

Data Health & Duplicate Management

Virtuous manages duplicate records, helps verify donor data, and ensures a single source of truth for your nonprofit.

Popular Features

Secure, role-based access for every team member.

User Permissions & Access Control

Control who can view, edit, or manage data with flexible user permissions, ensuring the right people have access to the right information.

Popular Features

Virtuous helps Database Administrators:

Gain Insight & Improve Efficiency

Gain insights into donor data and streamline their processes.

Broad Access to Actionable Data

Grow generosity without the barrier of antiquated software.
OneHope

Reduce Back Office Tasks

Use automation to connect back-office activities and grow impact.

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

Popular resources for Database Administrators

Virtuous Benchmark Report

Nonprofit Benchmark Report

Learn strategies to boost donor retention, recurring giving, and major gifts.

Marketing-Automation-Playbook

Marketing Automation Playbook

Scale your nonprofit’s efforts with marketing automation.

How to Ensure Clean Data & Seamless System Adoption with Virtuous

Save time and retain more donors with the only Responsive Fundraising Platform.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer