Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

Respond '26 (User Summit) 👉 Register by 3/31 & save $300

May 27-29, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Fundraising Tools for Database Admins and Data Teams

A cleaner database, fewer tickets, and stronger reporting.

Disconnected systems and constant reporting requests slow you down. Virtuous connects your CRM, giving, enrichment, and analytics so your team maintains cleaner data and stakeholders get the access they need

“I think Virtuous is significantly more user-friendly than our previous CRM. It’s easy to onboard team members and I find that it’s very intuitive for most people. Virtuous allows you to thrive even if you’re not a CRM expert.”
Shade Perkins
Giving Engagement Analyst, International Missions Board

Virtuous CRM+: Donor and Data Management

A configurable CRM built for fundraising and friendly to data teams.

What Virtuous CRM+ makes possible:

Virtuous Analytics: Dashboards and Reporting

Reporting tools that reduce ticket volume and spreadsheet sprawl.

What Virtuous Analytics makes possible:

Virtuous Insights: Data Enrichment and Donor Intelligence

Centralized enrichment and scoring that lives inside your CRM.

What Virtuous Insights makes possible:

Virtuous Raise: Online Giving

Capture online gifts in a way that keeps your data structured and consistent.

What Virtuous Raise makes possible:

Virtuous helps Database Administrators:

Gain Insight & Improve Efficiency

Gain insights into donor data and streamline their processes.

Broad Access to Actionable Data

Grow generosity without the barrier of antiquated software.
OneHope

Reduce Back Office Tasks

Use automation to connect back-office activities and grow impact.

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

Popular resources for Database Administrators

Virtuous Benchmark Report

Nonprofit Benchmark Report

Learn strategies to boost donor retention, recurring giving, and major gifts.

Marketing-Automation-Playbook

Marketing Automation Playbook

Scale your nonprofit’s efforts with marketing automation.

How to Ensure Clean Data & Seamless System Adoption with Virtuous

Save time and retain more donors with the only Responsive Fundraising Platform.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

One platform. Unlimited fundraising possibilities.

Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer