Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

📣 Just in: Virtuous acquires Momentum to give mid- and major gift officers AI superpowers!

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Uncover Insights and predictDonor Behavior at Scale.

Introducing the next generation of prospect research. Uncover wealth and capacity, understand donor interests, predict behavior, and automate outreach– all with AI-powered insights.

Unlock Key Donor Insights and Behaviors That Drive More Generosity

Predict behavior before it happens

Use machine learning to identify giving likelihood, churn risk, planned gift, and upgrade opportunities—so you can focus efforts where they’ll have the greatest impact.

Connect wealth and engagement data

Combine wealth, capacity, demographic, and social media data with your own 1st party CRM data to build deep connections and make faster, smarter decisions.

Power personal outreach at scale

Turn prospect insights into action by triggering responsive workflows and targeted messaging directly in Virtuous—no manual data crunching or appends required.

Hear from other fundraisers...

First and Third-Party Insights

Spot High-Value Donors Instantly

Use predictive machine learning informed by wealth, social media data, volunteerism, events, email engagement, and more to identify your best opportunities.

Predictive Machine Learning

Act Fast on Important Donor Signals

Predict future behavior—like lapsing, planned giving, upgrading, or recurring giving—and take immediate, automated action in Virtuous CRM+.

Segmentation and Automation

Prospect Data Isn’t Just for Major Giving Anymore

Get wealth and demographic data appended to your entire file in real-time – then create smart segments and messaging tailored to each segment’s profile and potential.

Dashboards and Scoring

Easily Analyze Data and Pinpoint Hidden Opportunities

Explore and filter summary dashboards to reveal patterns in donor preferences, lifecycle stages, and untapped giving potential.

Holistic Donor Profiles

Get a 360° View of the Whole Donor Story

Create holistic donor profiles with unified first and third-party data to deepen relationships, increase outreach effectiveness, and boost retention.

Virtuous Insights is your AI-Powered research partnerat at scale.

Take advantage of one connected system built to deepen donor relationships, save time, and drive generosity at scale.

Consolidated Data

The only solution to combine 1st party CRM data with 3rd party wealth and demographic data.

360 Degree Profiles

Gain a complete view of everyone in your data base to truly understand the person behind the contact record.

Aggregated Donor Views

Explore cohorts across your entire donor base with summary views by interests, demographics, and giving behavior.

Proprietary Predictive Models

Powered by customer models to identify likely major donors, lapsed donors, planned givers, social advocates, and volunteers.

Giving Scores

Access enhanced scores that reflect a donor’s wealth, interest in your cause, and likelihood to give.

Suggested Gift Ranges

Get recommended one-time and recurring gift amounts based on each donor’s capacity.

Query and Drill Down

Search, filter, and explore donor scores and model fields to better understand segments and take targeted action.

Unlimited Data Appends

Automatically enrich every contact in your database, in real-time as new data becomes available.

Join the responsive fundraising movement.

Tour our products or platform, learn about migration, or kickstart your Responsive Fundraising journey with the right resource or playbook.

See everything Virtuous can do for you.

Explore the full suite of connected Virtuous tools for fundraising, automation, volunteering, and growing impact.

One platform. Unlimited fundraising possibilities.

Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.