Marketing + Email

Make each
message matter.

Send comprehensive, omni-channel campaigns to keep constituents engaged with your mission.

Engage every donor with
the right message at the right time.

12%

Organizations see 12% increase in donor retention using Virtuous.

10%

Virtuous customers see 10% increase in average gift size.

20%

Teams using Virtuous see a 20% decrease in administrative time.
Multi-Channel Engagement

Communicate with donors across all channels

Send relevant communication to the right person at the right time to increase response rates and ROI. From your website to their inbox, mailbox, and smartphone, Virtuous Marketing puts your nonprofit exactly where you need to be.
Virtuous Multi Channel Marketing

“Email has become more consistent now that it’s in one system. Our regular emails now have a 30% open rate!”

SAMANTHA MELLEN

Development Director

Email Marketing

Easily design engaging, personalized emails

Build beautiful email campaigns that inspire action. Avoid messy data syncing with email marketing, segmentation, and analytics connected directly to your donor data.
“This is the first system that takes a modern approach to tracking and communicating to donors. The system is easy to navigate, use, and learn. Its design is very user-centric. The automation is very robust and has a ton of features.”

Philip Ingland

Senior Marketing Manager

Marketing Automation

Automate donor journeys, welcome series, and more to delight supporters.

Build sequences that connect with donors without adding work for your staff. Use data collected from giving behavior, interests, or milestones to craft unique, personalized engagement for each individual.
Virtuous Marketing - Donor Lifecycle

“Virtuous takes automations to the next level which has allowed us to put several workflows in place enabling higher rates of retention and engagement.”

Travis Gordon

Director of Donor Relations

Virtuous Marketing - Segmentation Reporting
Segmentation + Reporting

Learn exactly what works,
with who, and why.

Measure your campaigns and donor segments across all channels to see a comprehensive view of your efforts and ensure your success is repeatable, sustainable, and predictable.
“Automation is a total game-changer. To be able to set volunteers on an automated track is really something special that not a lot of CRMs have.”

Amanda Montalongo-Fisher

Donor & Event Relations

Marketing Automation Checklist

How to automate marketing at scale for optimum results.

A complete checklist to help scale results.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer