Marketing + Email
Make each message matter.
Send comprehensive, omni-channel campaigns to keep constituents engaged with your mission.
Multi-Channel Engagement
Communicate with donors across all channels.
Send relevant communication to the right person at the right time to increase response rates and ROI. From your website to their inbox, mailbox, and smartphone, Virtuous Marketing puts your nonprofit exactly where you need to be.
- Email marketing
- Campaign management
- SMS marketing
- Track web + email engagement
- Mail segmentation
- Gated content
“Email has become more consistent now that it’s in one system. Our regular emails now have a 30% open rate!”
SAMANTHA MELLEN
Development Director
Email Marketing
Easily design engaging, personalized emails.
Build beautiful email campaigns that inspire action. Avoid messy data syncing with email marketing, segmentation, and analytics connected directly to your donor data.
- Mobile-responsive templates
- Easy-to-use builders
- Dynamic content + fields
- Split testing
- Forms integration
- Automate workflows
“This is the first system that takes a modern approach to tracking and communicating to donors. The system is easy to navigate, use, and learn. Its design is very user-centric. The automation is very robust and has a ton of features.”
Philip Ingland
Senior Marketing Manager
Marketing Automation
Automate donor journeys, welcome series, and more to delight supporters.
Build sequences that connect with donors without adding work for your staff. Use data collected from giving behavior, interests, or milestones to craft unique, personalized engagement for each individual.
- Segment communications
- Improved team collaborations
- Track + increase engagement
- Send letters automatically
- Automate personalized drip campaigns
“Virtuous takes automations to the next level which has allowed us to put several workflows in place enabling higher rates of retention and engagement.”
Travis Gordon
Director of Donor Relations
Segmentation + Reporting
Learn exactly what works, with who, and why.
Measure your campaigns and donor segments across all channels to see a comprehensive view of your efforts and ensure your success is repeatable, sustainable, and predictable.
- Campaign management
- ROI tracking
- Clear reporting
- Web engagement tracking
“I LOVE Virtuous! It’s an awesome product that keeps me from worrying about donors being forgotten in communications.”
Gordon Sims
Major Gifts Officer
Marketing Automation Playbook
How to scale your marketing efforts at scale.
Get the guide to maximizing your marketing automation.
Expect more
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Nonprofit CRM
Everything you need to build better relationships and increase impact with confidence.
Marketing & Email
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Events
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Volunteer Mobilization
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Automation
Design personalized donor journeys, plus automate back-office processes and task management.
Signals
Actionable insights to help retain donors and extend engagement.
Online Giving
Design effective online giving experiences that celebrate the impact of each donation.
Explore what's possible with Virtuous »
Get a live 1:1 demo and your questions answered with one of our customer champions.
Grow generosity with Virtuous.
Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer