Fundraising Playbooks

Your library for responsive fundraising trends and best practices.

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The Responsive Maturity Model

Want to become a more responsive nonprofit? The Responsive Maturity Model provides actionable building blocks for healthy, effective teams and increased giving.

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Responsive Fundraising by Gabe Cooper

Learn how the Responsive Framework empowers you to take the personalized, connection-building practices typically reserved for major donors and scale them to work for all donors.


Donor Engagement Matrix

How do you know a donor is engaged with your organization? Is there a way to measure their engagement? If you knew for sure that some donors were more engaged...


Find the Right Nonprofit CRM with This Checklist

From selection to success: the Nonprofit CRM Checklist guides your technology transition.


Content Mapping for Nonprofits

Digital marketing can feel overwhelming. You have emails, landing pages, social media, videos, and everything in between. You’ve created a lot of content, but how do you use it to...


The Donor Journey Guidebook

Start creating donor personas and mapping your donor journeys with The Donor Journey Guidebook from Virtuous. These fillable templates will help you approach your communication planning in an organized and...


Marketing Automation Playbook

Are you getting the most out of your automation? Marketing automation helps you connect with every supporter, sending the right messages to the right people at the right time. It...


The Responsive Fundraising Playbook

The Responsive Fundraising Playbook provides you with 28 practical opportunities to implement responsive fundraising at your nonprofit right now. Whether you want to identify the right signals to listen to,...


Online Giving Playbook

Online giving is a critical part of your entire fundraising system. We know more donors are giving more of their gifts online. But more importantly, nonprofits are using online giving...


Donor Retention Playbook

As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale. Retaining donors will require...


The Donor Journey

Unlock the secrets to a successful donor journey. This ebook provides a step-by-step guide, mapping techniques, and insights for nonprofit engagement.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer