Fundraising Playbooks

Your library for responsive fundraising trends and best practices.

Content-Mapping-Guidebook

September 12, 2022

Content Mapping for Nonprofits

Organize your nonprofit's content strategy with our Content Mapping Guide. Learn how to create personalized donor journeys that drive engagement and generosity.

Donor-Engagement-Matrix

October 3, 2022

Donor Engagement Matrix

Use the Donor Engagement Matrix to identify top prospects and boost donor retention with personalized strategies based on recency, frequency, and giving.

Donor-Retention-Playbook

September 12, 2022

Donor Retention Playbook

Learn donor retention strategies to build lasting relationships and boost giving. Get the playbook to unlock personalized tactics for nonprofit success.

Faith-Based Nonprofits Benchmark Report

October 2, 2024

Faith-Based Nonprofit Benchmarks (2024)

Get key insights from the 2024 Benchmark Report for Faith-Based Nonprofits. Learn strategies to boost donor retention, recurring giving, and major gifts.

Marketing-Automation-Playbook

September 12, 2022

Marketing Automation Playbook

Learn how to scale your nonprofit's marketing efforts with automation. Discover actionable tips to personalize donor engagement and optimize your impact.

Virtuous Benchmark Report

October 2, 2024

Nonprofit Benchmark Report (2024)

Discover key insights from 370 nonprofits. Learn how donor retention, recurring giving, and gift size growth can drive your nonprofit’s success.

Nonprofit-CRM-Checklist

September 12, 2022

Nonprofit CRM Checklist

Use our Nonprofit CRM Checklist to find the best software for your organization. Identify key features to grow donor relationships and increase fundraising.

Online-Giving-Playbook-1-scaled

September 12, 2022

Online Giving Playbook

Unlock strategies for boosting online donations. Learn how to optimize your nonprofit's giving experience and increase donor conversion rates.

RF Book Mock Up

August 24, 2023

Responsive Fundraising by Gabe Cooper

Learn how the Responsive Framework empowers you to take the personalized, connection-building practices typically reserved for major donors and scale them to work for all donors.

The-Donor-Journey-How-To-Cultivate-Deep-Donor-Relationships-at-Scale

September 12, 2022

The Donor Journey

Unlock the secrets to a successful donor journey. This ebook provides a step-by-step guide, mapping techniques, and insights for nonprofit engagement.

The-Donor-Journey-Guidebook

September 12, 2022

The Donor Journey Guidebook

Start mapping personalized donor journeys with our guidebook. Learn how to build deeper connections and increase engagement at every stage of the donor journey.

The-Responsive-Fundraising-Playbook-1

September 12, 2022

The Responsive Fundraising Playbook

Implement responsive fundraising with 28 actionable strategies. Learn how to engage donors with personalized, data-driven tactics that boost generosity.

The Responsive Maturity Model

August 25, 2023

The Responsive Maturity Model

Unlock donor potential with the Responsive Maturity Model. Transform fundraising with personalized connections, data health, and AI insights

Quick Guide: CRM Checklist

September 30, 2024

Your Quick Guide to Switching CRMs

Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your nonprofit’s data and donor management.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer