Join us for the Virtuous User Summit

August 19-21, 2025

Register Now

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Register Now

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Register Now
Request a Demo
Get a Demo
Get a Demo

Fundraising Playbooks

Your library for responsive fundraising trends and best practices.

MissionBechmark-Thumbnail (1)

April 16, 2025

Rescue Mission Benchmark Report 2025

The Virtuous Rescue Mission Benchmark Report 2025, produced in partnership with Masterworks, provides a detailed analysis of fundraising performance metrics for rescue missions from 2018 to 2024. Key findings include:...
mini-checklist-thumbnail-faith

March 25, 2025

Your Quick Guide to Switching CRMs for Faith-based Nonprofits

Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Faith-based nonprofit's data and donor management.
COVID-Downloadable-Thumbnail

March 20, 2025

5 Years Since COVID: How Fundraising Has Changed—And What It Means for You

The world of nonprofit fundraising has undergone a dramatic transformation since the COVID-19 pandemic. Donor behavior has shifted, digital giving has surged, and organizations are being pushed to do more...
mini-checklist-thumbnail-humanservices

March 4, 2025

Your Quick Guide to Switching CRMs for Human Services Fundraisers

Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Human Services fundraising data and donor management.
mini-checklist-thumbnail-healthcare

February 24, 2025

Your Quick Guide to Switching CRMs for Healthcare Organizations

Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Healthcare organization’s data and donor management.
HigherEd-CRMConversion

January 30, 2025

Your Quick Guide to Switching CRMs for Higher Education Fundraisers

Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Higher Education Fundraising data and donor management.
CRM_Conversion_Playbook

January 22, 2025

CRM Conversion Playbook

This comprehensive guide takes you step-by-step through the process, ensuring your organization streamlines operations, enhances donor engagement, and achieves its mission more efficiently.
Quick Guide: CRM Checklist

September 30, 2024

Your Quick Guide to Switching CRMs

Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your nonprofit’s data and donor management.
The Responsive Maturity Model

August 25, 2023

The Responsive Maturity Model

Unlock donor potential with the Responsive Maturity Model. Transform fundraising with personalized connections, data health, and AI insights
RF Book Mock Up

August 24, 2023

Responsive Fundraising by Gabe Cooper

Learn how the Responsive Framework empowers you to take the personalized, connection-building practices typically reserved for major donors and scale them to work for all donors.
Donor-Engagement-Matrix

October 3, 2022

Donor Engagement Matrix

Use the Donor Engagement Matrix to identify top prospects and boost donor retention with personalized strategies based on recency, frequency, and giving.
The State of Multi-Channel Donor Communications Study

September 18, 2022

Dynamic Campaigns Starter Pack

Unlock tailored donor journeys with the Dynamic Campaigns Starter Pack, designed to boost engagement and drive fundraising success.
Nonprofit-CRM-Checklist

September 12, 2022

Nonprofit CRM Checklist

Use our Nonprofit CRM Checklist to find the best software for your organization. Identify key features to grow donor relationships and increase fundraising.
Content-Mapping-Guidebook

September 12, 2022

Content Mapping for Nonprofits

Organize your nonprofit's content strategy with our Content Mapping Guide. Learn how to create personalized donor journeys that drive engagement and generosity.
The-Donor-Journey-Guidebook

September 12, 2022

The Donor Journey Guidebook

Start mapping personalized donor journeys with our guidebook. Learn how to build deeper connections and increase engagement at every stage of the donor journey.
Marketing-Automation-Playbook

September 12, 2022

Marketing Automation Playbook

Learn how to scale your nonprofit's marketing efforts with automation. Discover actionable tips to personalize donor engagement and optimize your impact.
The-Responsive-Fundraising-Playbook-1

September 12, 2022

The Responsive Fundraising Playbook

Implement responsive fundraising with 28 actionable strategies. Learn how to engage donors with personalized, data-driven tactics that boost generosity.
Online-Giving-Playbook-1-scaled

September 12, 2022

Online Giving Playbook

Unlock strategies for boosting online donations. Learn how to optimize your nonprofit's giving experience and increase donor conversion rates.
Donor-Retention-Playbook

September 12, 2022

Donor Retention Playbook

Learn donor retention strategies to build lasting relationships and boost giving. Get the playbook to unlock personalized tactics for nonprofit success.
The-Donor-Journey-How-To-Cultivate-Deep-Donor-Relationships-at-Scale

September 12, 2022

The Donor Journey

Unlock the secrets to a successful donor journey. This ebook provides a step-by-step guide, mapping techniques, and insights for nonprofit engagement.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

Request a Demo
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer
Linkedin Youtube Instagram Facebook