Fundraising Playbooks

Your library for responsive fundraising trends and best practices.

The Responsive Maturity Model

Unresponsive fundraising tactics create data silos, hinder generosity, and contribute to team ineffectiveness. The Responsive Maturity Model guides you, step by step, on how to create personalized connections with each...

Responsive Fundraising by Gabe Cooper

Responsive Fundraising: The Donor-Centric Framework Helping Today’s Leading Nonprofits Grow Giving provides a three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis.


Donor Engagement Matrix

How do you know a donor is engaged with your organization? Is there a way to measure their engagement? If you knew for sure that some donors were more engaged...


Find the Right Nonprofit CRM with This Checklist

Choosing the right Nonprofit CRM and Donor Management Software is critical to growing a robust fundraising program. Modern donors expect more from your organization and the right CRM system features...


Content Mapping for Nonprofits

Digital marketing can feel overwhelming. You have emails, landing pages, social media, videos, and everything in between. You’ve created a lot of content, but how do you use it to...


The Donor Journey Guidebook

Start creating donor personas and mapping your donor journeys with The Donor Journey Guidebook from Virtuous. These fillable templates will help you approach your communication planning in an organized and...


Marketing Automation Playbook

Are you getting the most out of your automation? Marketing automation helps you connect with every supporter, sending the right messages to the right people at the right time. It...


The Responsive Fundraising Playbook

The Responsive Fundraising Playbook provides you with 28 practical opportunities to implement responsive fundraising at your nonprofit right now. Whether you want to identify the right signals to listen to,...


Online Giving Playbook

Online giving is a critical part of your entire fundraising system. We know more donors are giving more of their gifts online. But more importantly, nonprofits are using online giving...


Donor Retention Playbook

As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale. Retaining donors will require...


The Donor Journey

Unlock the secrets to a successful donor journey. This ebook provides a step-by-step guide, mapping techniques, and insights for nonprofit engagement.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer