Built on giving data from 99 healthcare nonprofits across the US, the 2026 Virtuous Benchmark Report for Healthcare Nonprofits covers 12 total metrics and shows you how healthcare fundraising is performing right now. Find your numbers, see where donor relationships are breaking down, and walk away with a clearer plan for building long-term support.
What You’ll Take Away
- Know Where Donor Relationships Stall. Benchmarks show how healthcare organizations perform across retention, recurring giving, and donor conversion, with cross-sector context where it matters.
- Turn One-Time Gifts Into Ongoing Support. Specific next steps tied to each metric, plus the tools to get you there, so you walk away with a plan.
- See the Bigger Story Behind the Numbers. A connected view of how acquisition, retention, major donor revenue, and other metrics shape long-term fundraising health.
Key Findings
Healthcare Retention Sits Well Below the Sector Average. At 38.45%, healthcare donor retention trails the 54.73% cross-sector average, revealing how difficult it is to sustain relationships after an initial gift.
Nearly Half of Healthcare Donors Are Brand New Each Year. New donor acquisition sits at 49.09%, but only 17.51% of donors make a second gift.
Healthcare Donors Give More When They Do Give. With an average gift of $151.62, healthcare donors consistently give above the cross-sector average, showing strong donor generosity and capacity.
Download the report and see where your biggest opportunity sits.
