Join us for the Virtuous User Summit

August 19-21, 2025

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📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

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Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

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Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

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Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

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Fundraising Tools for Chief Development Officers

Build Stronger Donor Relationships, Raise More

As a Chief Development Officer (CDO), the Virtuous platform gives you the clarity to put relationships back at the center, so your team knows who to engage, when it matters, and why.

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“It really became one comprehensive campaign and because it was all being managed and tracked through Virtuous, we were able to see every step of the way. We can now answer questions like ‘What’s happening?’, and ‘How are our owners responding?’ ‘How are they interacting?’ ‘How are they behaving?’ And that really allowed us to get very refined with our communication.”
Heather Thompson
Chief Development Officer

Virtuous CRM+: Donor Management, Automation, and Intelligence

Know exactly when and how to engage each donor.

What CRM+ makes possible:

  • A 360° view of each donor, including giving, engagement, and household context.
  • Automated tasks, emails, and workflows triggered by donor behavior.
  • Clear pipeline and portfolio visibility that keeps teams aligned.
  • Integrated marketing, online giving, volunteer management, and more.

Virtuous Momentum: AI-powered Fundraising Assistant

Keep your donor pipeline moving with confidence.

What Momentum makes possible:

  • A daily, prioritized donor inbox that removes guesswork.
  • Intelligent donor plans that adapt as behavior changes.
  • AI-assisted outreach drafted in each fundraiser’s own voice.
  • Built-in reminders and nudges that keep relationships moving forward.

Virtuous Insights: AI-Powered Wealth Screening and Prospecting Tool

Uncover high-value opportunities with data-driven fundraising.

What Insights makes possible:

  • Predictive signals for upgrading, lapsing, planned giving, and churn risk.
  • Unified wealth, capacity, and engagement data within donor profiles.
  • Automated workflows triggered by high-value donor signals.

Virtuous Analytics: Enterprise-Grade Business Intelligence

Lead with clarity, not guesswork.

What Analytics makes possible:

  • Turnkey dashboards built around fundraising best practices.
  • Custom KPIs tied to revenue, retention, and pipeline health.
  • Role-based access so every team sees what matters to them.

Virtuous helps nonprofit development teams:

Improve Repeat Donor Retention

Seek a more cost-effective and mission-focused solution.
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Better Supporter Relationships

Re-engage lapsed donors with responsive fundraising tools.
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Smarter Resource Allocation

Spend more time nurturing donor relationships.
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"Virtuous has definitely improved productivity. We had to get our IT guy to run all reports for us previously. Virtuous has saved us a ton of work in that literally anyone can run a report using just three fields."
Trey PorterDirector of Development, African Bible College
“Virtuous Academy really is the hidden gem. With Virtuous, you don’t need one, two, or three full-time people just to do the day-to-day like some other systems might be.”
David DuxburyAssociate Director of Advancement, North Central University
“Virtuous understood what we were looking for. Questions that we asked, they had the right answer to. They understood what we needed, and they weren’t just slapping things together to give us a CRM that they thought we needed.”
Lisa BrandAssistant VP of Development Operations, Moravian University

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

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Popular resources for Nonprofit Development Teams

Virtuous Benchmark Report

Nonprofit Benchmark Report

Learn strategies to boost donor retention, recurring giving, and major gifts.

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Donor-Engagement-Matrix

Donor Engagement Matrix

Identify top donors and increase donor retention with personalized strategies.

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Empowering Major Gift Teams to Raise More with Virtuous

Save time and retain more donors with the only Responsive Fundraising Platform.

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Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

One platform. Unlimited fundraising possibilities.

Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.

Flexible, user-friendly CRM for engaging donors.

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Integrated demographic and wealth data for individual donors.

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Robust online donation experiences that grow giving.

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Enterprise-grade business intelligence and analytics.

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Recruit and mobilize volunteers with less effort.

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AI fundraising agent to scale personalized donor outreach

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer