Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

NON PROFIT CRM

Build Stronger Donor Relationships, Raise More

Fundraising is about more than just transactions—it’s about relationships. Virtuous gives you the development tools to prioritize the right donors, personalize outreach, and scale generosity like never before.

“It really became one comprehensive campaign and because it was all being managed and tracked through Virtuous, we were able to see every step of the way. We can now answer questions like ‘What’s happening?’, and ‘How are our owners responding?’ ‘How are they interacting?’ ‘How are they behaving?’ And that really allowed us to get very refined with our communication.”
Heather Thompson
Chief Development Officer

Know exactly when and how to engage each donor.

Next Best Steps & Donor Personalization

Virtuous helps you treat every donor like a major donor by surfacing the next best action for deeper engagement. From personalized follow-ups to strategic gift asks, you’ll always know the right move to grow generosity.

Popular Features

Keep your donor pipeline moving with confidence.

Moves Management & Portfolio Tracking

Easily track and manage donor portfolios, ensuring the right prospects move through the giving pipeline at the right time. With automated task reminders and real-time insights, your team can focus on high-impact relationships.

Popular Features

Uncover high-value opportunities with data-driven fundraising.

Wealth Data, Insights & Reporting

Virtuous integrates wealth insights and predictive analytics to help you prioritize the right donors. You’ll always have a clear view of fundraising performance and growth opportunities.

Popular Features

Stay connected to your donors anytime, anywhere.

Mobile App & On-the-Go Fundraising

With Virtuous’ mobile app, fundraisers can access donor insights, log interactions, and manage tasks from anywhere—ensuring no opportunity is missed, even on the go.

Popular Features

Virtuous helps nonprofit development teams:

Improve Repeat Donor Retention

Seek a more cost-effective and mission-focused solution.
RMHC of Omaha logo

Better Supporter Relationships

re-engage lapsed donors with responsive fundraising tools.

Smarter Resource Allocation

Spend more time nurturing donor relationships.
NCU-Northcentral-University0A-Police-Blue

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

Popular resources for Nonprofit Development Teams

Virtuous Benchmark Report

Nonprofit Benchmark Report

Learn strategies to boost donor retention, recurring giving, and major gifts.

Donor-Engagement-Matrix

Donor Engagement Matrix

Identify top donors and increase donor retention with personalized strategies.

Empowering Major Gift Teams to Raise More with Virtuous

Save time and retain more donors with the only Responsive Fundraising Platform.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer