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Empowering Major Gift Teams to Raise More with Virtuous: Can Your CRM Do This?

In the evolving world of nonprofit fundraising, major gift teams need tools that help them build stronger relationships, increase donor engagement, and streamline operations. Many organizations struggle with data silos, outdated donor experiences, and complex systems that make it difficult to report on caseloads and retain donors. This is where Virtuous comes in.

The Problem: Unresponsive Platforms with One-to-Many Donor Experiences

Traditional CRMs often support a one-size-fits-all (“spray and pray”) approach to donor management, which fails to meet the expectations of modern donors. Todayโ€™s supporters expect personalized, responsive interactions that acknowledge their unique connection to your cause.

The Fundraising Landscape Has Changed

To thrive, nonprofits must move beyond transactional interactions and adopt a two-way, behavior-driven engagement model. This means:

  • Using data signals to trigger personalized interactions
  • Creating tailored donor experiences instead of mass outreach
  • Building deeper, trust-based donor relationships

Whatโ€™s Possible with Virtuous?

Virtuous is more than just a donor databaseโ€”itโ€™s a responsive fundraising platform that helps nonprofits create meaningful connections at scale. By leveraging automation, donor signals, and advanced business intelligence, fundraising teams can:

1. Listen

Capture donor behaviors and preferences to better understand how they want to engage.

2. Connect

Build relationships in a contextual and collaborative way, ensuring engagement feels personal.

3. Suggest

Offer personalized giving opportunities that align with donor interests and capacity.

4. Learn

Continuously refine and improve engagement strategies based on donor responses.

A Better Approach to Fundraising

Virtuous empowers nonprofits with features that go beyond basic CRM functionality, including:

  • Marketing & Email Automation โ€“ Create customized donor journeys.
  • Online Giving โ€“ Streamline digital donations and increase conversion rates.
  • Volunteer Mobilization โ€“ Engage supporters beyond financial contributions.
  • Donor Signals โ€“ Leverage real-time insights to drive engagement.
  • Events Management โ€“ Enhance event planning and follow-up.
  • Business Intelligence โ€“ Optimize fundraising strategies with advanced analytics.

See Virtuous in Action

The key to major gift success is personalized donor engagement at scaleโ€”and Virtuous makes that possible. Discover how your nonprofit can raise more and build lasting donor relationships with a responsive CRM built for modern fundraising. Request a Virtuous Demo today!

Watch the Webinar

If you missed this webinar, you can watch the full on-demand video here.

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro whoโ€™d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

โ€œVirtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.โ€
Todd Shinabarger
Chief Information Officer