
Donor Lifetime Value: The Most Accurate Way to Calculate
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as

TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That

TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it

TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or

TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US

Learn how nonprofit organizations can thrive in a digital-first world by leveraging responsive fundraising technology to increase donor retention and engagement.
In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Diana Hoyt, founder of Formula for Fundraising.

Donor files are shrinking but generosity is growing. Discover how responsive fundraising helps rescue missions grow giving in a changing landscape.

Discover how Virtuous helps healthcare nonprofits solve donor engagement, data silos, and stewardship challenges with responsive fundraising.

Discover how Virtuous helps higher ed institutions streamline advancement, boost donor retention, and create personal connections that increase giving at scale.

Discover how Virtuous empowers faith-based nonprofits to overcome donor retention challenges and deepen donor relationships through personalized engagement.
Fundraising expert Gail Perry shares major gifts strategies, crisis tips, and donor insights in this inspiring episode of The Responsive Lab.

Discover how responsive fundraising transforms donor retention and engagement for nonprofits. Learn key strategies from Virtuous and The Timothy Group.

Five years after COVID-19, fundraising has transformed with digital engagement, AI, and data-driven strategies. Discover key trends and get the FREE report!

Five years after COVID-19, fundraising has transformed with digital engagement, AI, and data-driven strategies. Discover key trends and get the FREE report!
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.