TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually
TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as
TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That
TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it
TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or
TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth
TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who
TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US
Simplify donor management, improve reporting, and enhance donor engagement with Virtuous—an all-in-one responsive CRM designed for nonprofits.
In the ever-evolving landscape of nonprofit fundraising, donor acquisition remains a top priority. The key to success is not just attracting donors but doing so in a way that ensures long-term engagement and retention. In a recent webinar featuring experts from Virtuous and Salem Media Group, we explored proven strategies to attract, track, and retain donors effectively. Here are the key takeaways from the session.
In the new subscription economy that we live in, how do nonprofits create thriving recurring programs? Best-selling author, Dave Raley, has the answer.
Higher education institutions face a rapidly evolving fundraising landscape. With reductions in state and local funding, increased competition for donor dollars, and growing expectations to personalize engagement, fundraisers must embrace innovative strategies to sustain and grow donor support. Responsive fundraising provides a modern, data-driven approach to overcoming these challenges while deepening donor relationships and improving fundraising outcomes.
In this special episode of The Responsive Lab, we’re excited to welcome Scott Holthaus as your new co-host alongside Carly Berna!
Virtuous helps major gift teams personalize donor engagement, automate fundraising, and increase retention. Break data silos & raise more with Virtuous today.
In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Stephen Boudreau, bring in DonorSearch’s head of AI, Nathan Chappell, for an exciting conversation about AI and how it can fuel generosity in your organization.
The nonprofit landscape is evolving rapidly, and the key to staying ahead in 2025 is crafting a strategic, AI-driven approach to grant acquisition. With the help of Virtuous and Instrumentl,
For today’s nonprofits, donor engagement is more complex than ever. Gone are the days when one-size-fits-all campaigns and fragmented systems could suffice. Nonprofits now face increasing demands for personalized, data-driven,
In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Stephen Boudreau, are joined by Microsoft’s Chief Product Officer and Tech for Social Impact Leadership Team member, Erin McHugh Saif.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
