
What Nobody Tells You About Being a Nonprofit DBA
TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at

TL;DR: When Optimization Feels Like Guesswork Most donation pages are built once and left alone. Your team works hard to get the layout right, the ask amounts set, the copy

TL;DR The numbers on your dashboard might still look fine. But the work feels harder than it used to. Retention keeps sliding, more of your revenue rides on fewer donors,

TL;DR Most nonprofit teams are running two conversations about AI at once. Until leaders deal with the quiet conversation, the loud one goes nowhere. That’s the core of a recent

TL;DR If you lead fundraising at a rescue mission, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with campaign deadlines, donor calls,

TL;DR Talk to any veteran major gift officer long enough, and a version of this story will surface. He had been cultivating a prospect for six months. Coffee meetings, a

Virtuous, the category-leading responsive fundraising platform for nonprofits, has been named to Inc.’s 2026 Best Workplaces list. It’s the fourth consecutive year Virtuous has made the list, which recognizes the

TL;DR: When Data Feels Like a Barrier Rather Than a Bridge Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data

End-of-year (EOY) fundraising is one of the most critical periods for nonprofits. With the holiday season inspiring generosity, it’s a chance to make a lasting impact on your mission. Presented

We’re taking another deep dive into the 2024 Virtuous Benchmark Report—this time with a focus on education nonprofits and how they can boost their fundraising efforts. Together with SJ Consulting, we’re narrowing in on the metrics, trends, and strategies essential for fundraising success in education-based nonprofits.

Virtuous took another deep dive into the 2024 Benchmark report with a specific emphasis on healthcare nonprofits and how to boost their fundraising efforts. Teaming up with Accordant’s Betsy Chapin Taylor, and DonorSearch’s Nathan Chappell, this report provides an in-depth look into the current trends, challenges, and opportunities in healthcare philanthropy.

Animal shelters often face the challenge of converting prospects into loyal donors who contribute regularly to their cause. At Virtuous, we understand these challenges and have developed targeted automation strategies specifically for animal care organizations. In a recent webinar, hosted by your Virtuous experts, we explored five impactful automations that can simplify your processes, increase engagement, and drive more donations.

In today’s fast-paced world, nonprofits face a significant challenge: managing multiple systems that often lead to disconnected donor experiences and uncoordinated internal teams. This “multi-system chaos” can hinder a nonprofit’s
In this episode of The Responsive Lab, Carly Berna and Stephen Boudreau team up with nonprofit expert Taylor Shanklin for a lively deep dive into the art of scaling a nonprofit organization.

In the ever-evolving world of human services, understanding the trends that shape donor behavior is essential for sustained success. The 2024 Human Services Benchmark Report provides crucial insights into how

In today’s world, donors expect personal connections with the causes they support. However, many nonprofits are stuck using outdated, disconnected systems that make achieving this difficult. These disjointed systems often lead to inefficiencies, data silos, and a lack of clarity, which hinder fundraising efforts. But there’s a solution that can help nonprofits like you regain control and efficiency, allowing you to focus on what matters most — advancing your mission.

In today’s rapidly evolving digital landscape, implementing a robust Customer Relationship Management (CRM) system is crucial for nonprofits seeking to streamline operations and enhance donor engagement. But successful CRM adoption goes beyond technology — it demands stakeholder alignment at every stage of the process. Here’s how involving key stakeholders can ensure a smooth and effective CRM transition.

Giving is deeply personal, and for faith-based nonprofits, it is often fueled by shared religious or moral convictions. This unique connection fosters a sense of belonging and community among donors, making them feel personally invested in the mission. Their contributions are more than just financial—they are an extension of their faith, strengthening loyalty and ongoing support.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.