
Donor Lifetime Value: The Most Accurate Way to Calculate
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as

TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That

TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it

TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or

TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US

Discover how human services organizations can achieve sustainable fundraising growth with better technology, automation, and donor engagement strategies.
In this episode of The Responsive Lab, Carly and Scott sit down with Chris Barlow, Customer Happiness Director at Beeline Marketing, to explore how nonprofits can break through digital noise and connect with the right audience.
In this episode of The Responsive Lab, Carly and Scott are joined by VP of Ministry Digital Growth at Salem Web Network, Brad Davies!
This conversation unpacks what donor acquisition looks like in a digital-first world and how nonprofits can embrace digital media to fuel acquisition.

Ensure clean data and seamless CRM adoption with Virtuous. Learn how a responsive fundraising platform can transform donor engagement and nonprofit success.

Healthcare fundraising is more challenging than ever. Development teams often struggle with outdated systems, disconnected donor relationships, and compliance barriers. To maximize impact, healthcare organizations need more than a database—they

Many nonprofits struggle with their CRM systems. Limited donor insights, impersonal outreach, missed opportunities, and low donor retention are common challenges. Additionally, operational inefficiencies such as siloed data, manual processes, and IT dependencies further hinder success. If your organization is facing these frustrations, it may be time to consider transitioning to a new CRM.

Welcome to Ask a Responsive Fundraiser, where we take your questions to a fundraising expert so that you can grow generosity. Today, we’re taking your questions to Kayla Schneider. Kayla is a results driven data analyst with over a decade of experience in higher education specializing in advancement, enrollment, and business intelligence.
In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Scott Holthaus, welcome Matt Scott from CauseMic for an exciting discussion about the importance of technology in the nonprofit sector.

Chris Barlow shares how nonprofits can maximize Google Ad Grants, optimize donation pages, and attract new donors with smart digital marketing strategies.

Boost donor engagement and maximize ROI with data-driven, personalized donor journeys. Learn how nonprofits can cut through the noise and grow impact.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.