In this episode of The Responsive Lab, Carly and Scott are joined by VP of Ministry Digital Growth at Salem Web Network, Brad Davies!
This conversation unpacks what donor acquisition looks like in a digital-first world and how nonprofits can embrace digital media to fuel acquisition.
Also in this episode, they discuss:
- Current trends Brad’s seeing in fundraising acquisition that fundraisers should be paying attention to.
- Some of the biggest mistakes nonprofits are making today in digital and how to fix them.
- Best practices that bring the greatest success in digital acquisition.
- How to measure donor acquisition and ROI in paid media.
- What the future of digital media acquisition looks like.
Learn more about Brad Davies here.
Meanwhile, discover more insights in the Virtuous Nonprofit Benchmark Report.
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The Responsive Lab is brought to you by Virtuous.
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
