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The Only Responsive CRM

The Superior Blackbaud Raiser's Edge Alternative

Virtuous is designed for growth. The platform is intuitive and easy to learn, but integrated marketing and automation tools sets it apart from the competition.

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Virtuous is the recognized leader for mid-sized and large nonprofits

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G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous
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Former Blackbaud users love Virtuous

"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”
Paul S.VP of Development
“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”
Troy W.
"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."
Meghan M.Senior Manager of Philanthropy Operations
"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."
Nydia S.Community Partnerships Coordinator
"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."
Brad D.

Why Users Prefer Virtuous Over Blackbaud​

According to ratings provided by G2

Why Users Prefer Virtuous Over Blackbaud
Virtuous
Blackbaud
Overall Rating
Overall Rating
Ease of use
Ease of use 8.5 7.4
Quality of support
Quality of support 8.4 7.5
Automation
Automation 8.2 6.4
Reporting
Reporting 8.2 6.7
Customization
Customization 8.2 6.5
Email marketing
Email marketing 8.7 6.1
Has the product been a good partner in doing business?
Has the product been a good partner in doing business? 8.8 7.6

Top 5 reasons to choose Virtuous over Blackbaud

1. Fully integrated, best-in-class marketing tools

Where Blackbaud Raiser's Edge Misses the Mark

Today’s nonprofits need a more dynamic nonprofit CRM that goes beyond just collecting and storing data. Leveraging Raiser’s Edge fundraising and marketing tools means adding Luminate and exporting to another tool. The result is more costs and a disconnected donor experience.

Where Virtuous Exceed Expectations

Virtuous offers a suite of built-in email and marketing tools for a responsive multichannel experience—all without the additional cost. Plus, our automation tools enable you to create donor journeys that you set up once and then monitor and adjust as needed.

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2. True automation that works even when you're not.

Where Blackbaud Raiser's Edge Misses the Mark

While Raiser’s Edge promotes automation capabilities, it only offers task automation, which means you’re still spending a chunk of time on administrative tasks.

Where Virtuous Exceed Expectations

With built-in automation tools, Virtuous quickly becomes the cheapest employee you’ll ever hired. Organizations that switched to Virtuous say that they have dramatically cut down their admin work while providing donors with a real-time, personalized experience based on donor behavior.  

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Workflow Automation with task list

3. Experience high-touch customer support with minimal wait times.

Where Blackbaud Raiser's Edge Misses the Mark

Being a fundraiser necessitates a certain level of tech-savviness, which means you need a reliable and responsive tech partner. Despite Blackbaud’s decades-long presence in the industry, its customer support is notoriously lackluster, with long wait times and delayed responses.

Where Virtuous Exceed Expectations

At Virtuous, we believe in the value of our partnership. That’s why every organization we work with gets a designated account manager. This dedicated support means you have a consistent point of contact who will respond promptly to your unique needs.

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Success-Team-1

4. Best-in-class data protection at every step.

Where Blackbaud Raiser's Edge Misses the Mark

As cybercriminals become more sophisticated, you need a nonprofit CRM that prioritizes compliance and security. Unfortunately, Blackbaud’s lax data security measures led to the compromise of millions of donor records.

Where Virtuous Exceed Expectations

Ensuring the safety and security of your donor data is our highest priority, which is why we run entirely on the Microsoft Azure Cloud Platform. As such, we have above industry-standard compliances and certifications, such as SOC 1, 2, and 3, PCI, and HIPAA.

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Virtuous BI scalability

5. A user-friendly and customizable UI tailored for every member of your organization.

Where Blackbaud Raiser's Edge Misses the Mark

RE7 is the discontinued version of Raiser’s Edge. While Blackbaud now promotes NXT, it still has usability issues. Staff often get frustrated as changes in RE7 don’t always sync with the NXT view and vice versa, causing confusion and inefficiency.

Where Virtuous Exceed Expectations

Virtuous’ user-friendly interface can be customized to suit any team member’s needs. With resources like Virtuous Academy, new users can quickly learn the basic functionalities and get up to speed in no time.

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Virtuous Nonprofit CRM

Virtuous Academy Breaks Down Silos for North Central University

“The Virtuous Academy changed everything for us. Now we don’t have just one specialized person for all things CRM—everyone can access it.”

David Duxbury

Associate Director of Advancement, North Central University

Virtuous helps you...

Increase team efficiency

Streamline processes with automation and efficient reporting.

Case Study
Case Study

Increase giving by 36%

Deliver personalized experiences to engage your donors.

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Case Study
Case Study

Get a clear view of your data

Leverage metrics for accelerated fundraising and growth.

Case Study
Case Study

Gain Better Insights

A modern, user-friendly CRM that empowers all users.

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Case Study
Case Study

Top Fundraising Leaders Recommend Virtuous

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Jeremy Beer
CoFounder, AmPhil

"Our experience at AmPhil has been that nonprofits ready to start thinking like the world’s most successful businesses find Virtuous to be the platform—and partner—they need."

Kelsey Ingram
Technology Director, CauseMic

"Virtuous clearly has nonprofit best practices baked into its core. They're thinking about how nonprofits can leverage for profit strategies at every turn."

Andrew Olsen
EVP, Fundraising Solutions, DickersonBakker

"I love Virtuous because of how intentionally they've designed their platform to allow ministries and other nonprofits to engage with supporters in highly personalized, scalable, and responsive ways. When I'm asked for referrals to CRM platforms, Virtuous is always #1."

Beth Fisher
CEO & Founder, Fisher Strategic

“I have worked with Virtuous from two sides: as an end-user... and as a partner doing strategic implementations... The impact and benefits that Virtuous provides cannot be overstated. Truly, there is no better offering or company in this space.”

Nonprofit CRM Checklist

The comprehensive guide to maximize your donor software.

Understand, analyze, and identify your ideal CRM.
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Nonprofit-CRM-Checklist

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer
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