Much more
than a CRM.

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create more responsive donor experiences and grow giving.

Convert data into deeper human connection
with responsive fundraising

12%

Organizations see 12% increase in donor retention using Virtuous.

10%

Virtuous customers see 10% increase
in average gift size
.

20%

Teams using Virtuous see a 20% decrease in administrative time.

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

The Virtuous responsive Platform

Virtuous is the responsive fundraising platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

"After our first automated email campaign, we reactivated 26 new donors. That was just one email, so the ROI was instant for us."

Beth Fisher

SVP & Chief Development Officer

Virtuous helps you...

Reduce your
admin time

Streamline processes with automation and efficient reporting.

Connect with
every supporter

Deliver personalized experiences to all your donors.

Break down
team silos

Share data across teams and make your organization more responsive.

Get a clear view
of your data

Better insights =
better results.

Responsive Fundraising Playbook

Actionable Ways to Implement Responsive Fundraising Today.

28 Practical Plays for Increased Generosity.
Fundraising insights you won’t delete.
Delivered to your inbox weekly.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer