Convert data into deeper human connection with responsive fundraising
12%
Organizations see 12% increase in donor retention using Virtuous.
10%
Virtuous customers see 10% increase in average gift size.
20%
Teams using Virtuous see a 20% decrease in administrative time.
What is responsive fundraising?
Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.
The Virtuous responsive Platform
Virtuous is the responsive fundraising platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.
Nonprofit CRM
Everything you need to build better relationships and increase impact with confidence.
Marketing & Email
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Events
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Volunteer Mobilization
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Automation
Design personalized donor journeys, plus automate back-office processes and task management.
Signals
Actionable insights to help retain donors and extend engagement.
Online Giving
Design effective online giving experiences that celebrate the impact of each donation.
Explore what's possible with Virtuous »
Get a live 1:1 demo and your questions answered with one of our customer champions.
"After our first automated email campaign, we reactivated 26 new donors. That was just one email, so the ROI was instant for us."
Beth Fisher
SVP & Chief Development Officer
Virtuous helps you...
Reduce your admin time
Streamline processes with automation and efficient reporting.
Connect with every supporter
Deliver personalized experiences to all your donors.
Break down team silos
Share data across teams and make your organization more responsive.
Get a clear view of your data
Better insights = better results.
Responsive Fundraising Playbook
Actionable Ways to Implement Responsive Fundraising Today.
28 Practical Plays for Increased Generosity.
Grow generosity with Virtuous.
Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer