Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

WHY CHOOSE VIRTUOUS

Built for the brave, and trusted by them, too.

In today’s rapidly evolving fundraising environment, nonprofit leaders need more than a CRM. They need a strategic partner with the platform, playbook, and people to help build lasting donor relationships. That’s Virtuous.

Thousands of leading fundraisers trust Virtuous.

Today’s nonprofits are facing a new set of
fundraising challenges.

With the number of donors in decline and donor demands rising, nonprofit teams face a perfect storm of reduced resources and a limited ability to connect with modern donors.

  • Declining Donor Retention
  • Challenge #1

    Declining Donor Retention

    Nonprofits struggle to build lasting donor relationships, resulting in many organizations failing to re-engage supporters and ultimately leading to high attrition and limited long-term impact.

    72%

    of first time donors do not give again

  • Inefficient Teams & Burnout
  • Challenge #2

    Inefficient Teams and Burnout

    Fundraisers are overwhelmed with repetitive admin work, leaving little time for strategic engagement while directly contributing to high turnover and short tenures in the profession.

    #1 reason fundraisers' tenure is

    <16mo

  • Data Silos & Blindspots
  • Challenge #3

    Data Silos and Blindspots

    Disconnected systems and fragmented data prevent fundraisers from gaining a clear, unified view of supporters while rendering many fundraising efforts reactive and less effective.

    54%

    of fundraisers say data is their #1 obstacle

Challenge #1

Declining Donor Retention

Nonprofits struggle to build lasting donor relationships, resulting in many organizations failing to re-engage supporters and ultimately leading to high attrition and limited long-term impact.

72%

of first time donors do not give again

Challenge #2

Inefficient Teams and Burnout

Fundraisers are overwhelmed with repetitive admin work, leaving little time for strategic engagement while directly contributing to high turnover and short tenures in the profession.

#1 reason fundraisers' tenure is

<16mo

Challenge #3

Data Silos and Blindspots

Disconnected systems and fragmented data prevent fundraisers from gaining a clear, unified view of supporters while rendering many fundraising efforts reactive and less effective.

54%

of fundraisers say data is their #1 obstacle

The modern playbook for scaling generosity.

Responsive Fundraising helps nonprofit teams connect
personally at scale, save time, and grow giving.

Activated by an enterprise-grade,
AI-powered
platform.

The Virtuous Responsive Fundraising Platform is easy to use and allows your entire team to leverage data and automation to create stronger donor relationships that result in more growth and retention.

Payments

SSO & APIs

Configurations

App Marketplace

Data Engine

Virtuous AI

Forged by a community of
peers and leaders.

Join a vibrant community of fundraising leaders, peers, and partners—sharing insights, solving challenges, exchanging ideas, and growing together to create more impact in the world.

For fundraisers, by fundraisers...

Virtuous’ talented team and vibrant community will help ensure a smooth transition and long-term success. More than just software, Virtuous provides a playbook and people to deliver success.

  • White glove onboarding and data migration
  • Live workshops, tutorials, and certifications
  • A dedicated advisor to help you hit your goals
  • Events, best practices, and content to accelerate results
  • A trusted partner network to empower your team
 

And through our peer community, you’ll connect with nonprofit leaders to share insights, solve challenges, and grow together.

Proven to solve today’s top
fundraising challenges.

Why do more than 8 nonprofits per week switch to Virtuous?

Because fundraisers who leverage the Virtuous platform along with our Responsive Fundraising methodology have increased donor retention by more than 17% while saving their staff hours a week of wasted time. Are you next?

  • Increase Donor Retention
  • “Over the past couple years, I’ve seen that number of monthly donors increase by like 75%, which really we didn’t have a strong recurring donor backing previously.”

    Mindy McDonald

    Director of Advancement and Marketing
    at Victory Mission

    75%

    Increase in Monthly Donors

    13:1

    Raise to Spend Ratio for Direct Mail

  • Grow Average Gift Size
  • Lahai-Health

    “People feel much more connected to Lahai than they did before… People feel much more connected to us, and that’s where we’ve gone from four major donors to a dozen by building relationships.

    David Eller

    Executive Director
    at Lahai Health

    35%

    Increase in Email Open Rates

    38%

    Increase in Annual Revenue

  • Automate Manual Tasks
  • Northcentral-University

    “Thanks to Virtuous, we think of fundraising differently now by focusing on creating a personalized touch everywhere we go. And now that we’re not spending as much time doing the manual processes and can connect more with our donors.

    David Duxbury

    Associate Director, Advancement
    at North Central University

    520

    Hours Saved Annually

    22%

    Increase in YoY Fundraising Revenue

  • Remove Data Silos
  • ATLAS-FREE-LOGO-main-blue

    “We’re now able to come together better than ever and really forecast where we’re headed as a unified team because of the data we’ve been able to pull from Virtuous.”

    Jackie Ellwood

    Donor Relations Manager
    at Atlas Free

    30%

    Less Time Spent on Reporting

    40%

    Increase in Automated Tasks

“Over the past couple years, I’ve seen that number of monthly donors increase by like 75%, which really we didn’t have a strong recurring donor backing previously.”

Mindy McDonald

Director of Advancement and Marketing
at Victory Mission

75%

Increase in Monthly Donors

13:1

Raise to Spend Ratio for Direct Mail

Lahai-Health

“People feel much more connected to Lahai than they did before… People feel much more connected to us, and that’s where we’ve gone from four major donors to a dozen by building relationships.

David Eller

Executive Director
at Lahai Health

35%

Increase in Email Open Rates

38%

Increase in Annual Revenue

Northcentral-University

“Thanks to Virtuous, we think of fundraising differently now by focusing on creating a personalized touch everywhere we go. And now that we’re not spending as much time doing the manual processes and can connect more with our donors.

David Duxbury

Associate Director, Advancement
at North Central University

520

Hours Saved Annually

22%

Increase in YoY Fundraising Revenue

ATLAS-FREE-LOGO-main-blue

“We’re now able to come together better than ever and really forecast where we’re headed as a unified team because of the data we’ve been able to pull from Virtuous.”

Jackie Ellwood

Donor Relations Manager
at Atlas Free

30%

Less Time Spent on Reporting

40%

Increase in Automated Tasks

The recognized leader in
nonprofit fundraising software

g2-user-love
G2 Summer 2024 Award
G2 Award for Virtuous

More reasons you’ll
love Virtuous.

See why thousands of nonprofits have chosen Virtuous and Responsive Fundraising to grow predictable, sustainable giving by creating meaningful connections with their donors.

Flexible Pricing

Tailored and flexible pricing options based on the needs of your organization, so you’ll never feel stuck or handcuffed.

Easy to Use

Virtuous’ easy-to-use interface helps fundraising teams adopt the platform
more effectively while giving leaders easy access to data and dashboards.

Enterprise-Ready

With enterprise-grade security, configurability, and reliability, Virtuous is helping high-scaling nonprofits accelerate their fundraising.

Switching to Virtuous is
easier than you think.

Switching to Virtuous is simple thanks to our expert onboarding, seamless data migration, and hands-on training. We make sure that your transition is smooth and stress-free from day one.

Whether you’re stuck in a contract with another nonprofit CRM vendor, worried about your data’s health, skeptical about migration costs, or simply nervous about change, we’ve got the answer for you.

Join the responsive fundraising movement.

Tour our products or platform, learn about migration, or kickstart your Responsive Fundraising Journey with the right resource or playbook.