Signals
Less guesswork. More personalization.
Listen to your donors, synthesize relevant data, and access actionable insights to help retain donors and extend engagement.
Prospect & Relationship Intel
See clearly through the clutter.
Virtuous equips your team to leverage the demographic, wealth, and social data you need to drive donor connections and grow mission-critical funding.
- Financial & relational scores
- Actionable data insights
- Website tracking
- Social integration
- Pre-lapse predictors
- Robust queries
- Data-rich map view
“Virtuous is building tools that allow for a highly customized and personalized donor experience…smart gift arrays and website listening tools are going to be game-changers in understanding our donors.”
Jonathan Mays
Communications Director
Smart Recommendations
Take the guesswork out of gift asks.
Easily identify your best prospects and likely giving behavior using predictive analytics and scoring. Leverage giving patterns or donor passions to easily segment donors for campaigns.
- Personalized gift asks
- Lead scoring
- Smart gift arrays
- Integrated wealth data
- Social media tracking
- Predictive analytics
“Virtuous is an integral part of our organization. It plays a critical role in identifying key partners and donors, and helps drive engagement and financial support so we can have an even greater impact.”
Steve Verleye
Executive Director
Digital Engagement Tracking
Track and monitor the entire digital experience, from first web visit to legacy gift.
- Segmented communications
- Dynamic donor tagging
- Track web activity
- Automate tasks and calls
“We don’t just use Virtuous for interacting with donors, we also use it to tell our team what their next best tasks are.”
Beth Fisher
SVP & Chief Development Officer
The Donor Journey
How to cultivate donor relationships at scale.
A step-by-step guide for building a donor journey.
Expect more
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Nonprofit CRM
Everything you need to build better relationships and increase impact with confidence.
Marketing & Email
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Events
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Volunteer Mobilization
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Automation
Design personalized donor journeys, plus automate back-office processes and task management.
Signals
Actionable insights to help retain donors and extend engagement.
Online Giving
Design effective online giving experiences that celebrate the impact of each donation.
Explore what's possible with Virtuous »
Get a live 1:1 demo and your questions answered with one of our customer champions.
Grow generosity with Virtuous.
Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer