Less guesswork.
More personalization.

Listen to your donors, synthesize relevant data, and access actionable insights to help retain donors and extend engagement.

Man surrounded by Signals by Virtuous

Get the visibility you need to grow generosity.


Organizations see 12% increase in donor retention using Virtuous.


Virtuous customers see 10% increase in average gift size.


Teams using Virtuous see a 20% decrease in administrative time.
Prospect & Relationship Intel

See clearly through the noise.

Virtuous equips your team to leverage the demographic, wealth, and social data you need to drive donor connections and grow mission-critical funding.
“Virtuous is building tools that allow for a highly customized and personalized donor experience…smart gift arrays and website listening tools are going to be game-changers in understanding our donors.”

Jonathan Mays

Communications Director

Smart Recommendations

Take the guesswork
out of gift asks.

Easily identify your best prospects and likely giving behavior using predictive analytics and scoring. Leverage giving patterns or donor passions to easily segment donors for campaigns.
“Virtuous is an integral part of our organization. It plays a critical role in identifying key partners and donors, and helps drive engagement and financial support so we can have an even greater impact.”

Steve Verleye

Executive Director

Digital Engagement Tracking

Track and monitor the entire digital experience, from first web visit to legacy gift.

Use comprehensive engagement data from all your digital channels – email, social, and more – to easily identify your most engaged donors and deepen their interest.
“We don’t just use Virtuous for interacting with donors, we also use it to tell our team what their next best tasks are.”

Beth Fisher

SVP & Chief Development Officer

The Donor Journey

How to cultivate deep donor relationships at scale.

Get the comprehensive guide to maximize your donor software.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer