The donor journey is the path each person takes to evolve from a stranger to a recurring donor to your organization. It’s a complex web of personalized engagements and responses that are repeatable and scalable.
Even though it’s a complex process, it’s not complicated to create or implement at your nonprofit. You simply need a map.
In this ebook, you’ll get a step-by-step guide for building a donor journey. We’ll also help you create a map for each donor segment which will act as a daily reminder to your entire team who your target audience is and how you can reach them.
Most importantly, we’ll explain the why behind every step of the donor journey. That way you know how to communicate back to your team and get everyone on board.