The Donor Journey

How To Cultivate Deep Donor Relationships at Scale

A step-by-step guide for building a donor journey.

The donor journey is each person’s path to evolve from a stranger to a recurring donor to your organization. It’s a complex web of personalized engagements and responses that are repeatable and scalable.

Even though it’s a complex process, it’s not complicated to create or implement at your nonprofit. You simply need a map.

This ebook gives you a step-by-step guide for building a donor journey. We’ll also help you create a map for each donor segment which will act as a daily reminder to your entire team of who your target audience is and how you can reach them.

Most importantly, we’ll explain the why behind every step of the donor journey. That way, you know how to communicate back to your team and get everyone on board.

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Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer