Integrated, Leading Edge Marketing Tools

Virtuous for Marketing & Communication Teams

Elevate your donors’ experience with beautiful, data-driven outreach. Create personal connections with your contacts on every channel and grow your giving.


More than 10,000 fundraisers
trust Virtuous to grow generosity

"After our first automated email campaign, we reactivated 26 new donors. That was just one email, so the ROI was instant for us."


Beth Fisher

SVP & Chief Development Officer

Email and SMS Marketing

Send the right message, to the right person, at the right time.

Send relevant communications that increase response rates. Easily segment and personalize your email, SMS, and direct mail marketing. Improve visibility into performance and make decisions based on real-time data that expand generosity.

“We’re really proud that our email open rate is at 44% since adopting Virtuous. We’re strategic about not spamming our donor base and being thoughtful about the emails that we send out.”
– Kristie Anthis, Annual Giving Manager
   Millard Public Schools Foundation

Virtuous Marketing - Donor Lifecycle
Omnichannel Experiences

Create dynamic donor experiences across all channels

Say goodbye to traditional “spray and pray” communication methods. Transform your marketing strategy to reach your supporters across all platforms with personalized engagement. Provide your team with real-time results and data they can use.

“Now we can do more welcome series for specific donor groups. It’s enabled us to work more closely with our fundraising, development, and marketing teams – something we weren’t able to do previously.”
– Ellen Markowitz, Director of Development & Operations
   Jewish Social Services Agency

Marketing & Fundraising Automation

Save time and drive results with automated touches

Marketing automation built for the needs of nonprofit teams. Build multi-channel workflows, dynamically respond based on donor behavior, or update data in real-time based on signals and engagement from each donor.

“Virtuous takes automations to the next level which has allowed us to put several workflows in place enabling higher rates of retention and engagement.”

Virtuous Back Office Business Automation
Dynamic Segmentation & Persona Tagging

Segment & personalize your fundraising campaigns with ease

It’s time to drive increased ROI on your campaigns & appeals with actionable data insights, connected digital marketing, improved personalization, and time-saving data tools. 

“Every day when the mail would come in and we’d see the stack from the lapsed donor list, we’re like, ‘It’s working.’ It’s up to us to remind them, but we really didn’t have an infrastructure that allowed us to do that before.”
– Heather Thompson, Chief Development Officer

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

Populate features for marketing teams


Automatically segment donors, influencers, recurring prospects, advocates, or specific personals to ensure each support receives the most relevant communication.

Direct Mail on Demand

Send letters or postcards to donors based on their behavior—no staff time required!

Email & SMS Marketing

Easily build engaging emails that inspire your supporters to act - and track insightful results that shape your strategy.

Marketing Automation

Build automated communication sequences based on donor behavior and signals. Personalize your communication and measurably increase retention & response rate.

Web Tracking

Track and listen to website visitors to understand each person’s engagement level, interests, and what content is most effective.

Giving and Lead Forms

Design your own branded donation and lead forms that easily embed on your website.

Nonprofit CRM Checklist

The comprehensive guide to maximize your donor software.

Understand, analyze, and identify your ideal CRM.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer