For Your Team

Virtuous for
Marketing Teams.

Elevate your supporters’ experience. Connect with your donors – from email to SMS to direct mail – and grow your impact at scale.

More than 10,000 fundraisers
trust Virtuous to grow generosity

Email Marketing

Send the right message, to the right person, at the right time.

Go beyond the traditional methods of email marketing. Send relevant communications that increase response rates, improve visibility and clarity, and make decisions on real-time data that expand generosity.
Omnichannel Experiences

Engage with donors
across all platforms.

Say goodbye to traditional “spray and pray” communication methods. Transform your marketing strategy to reach your supporters across all platforms with personalized engagement. Provide your team with real-time results and data they can use.

Make it personal.

Go beyond the basic workflow. Build sequences, welcome emails, add tasks, update data, or send direct mail based on signals and engagement from each donor.

Impactful benefits built for nonprofit teams


Automatically segment donors, influencers, recurring prospects, advocates, or specific personals to ensure each support receives the most relevant communication.

Direct Mail on Demand

Send letters or postcards to donors based on their behavior—no staff time required!

Email Marketing

Easily build engaging emails that inspire your supporters to act - and track insightful results that shape your strategy.

Web Tracking

Track and listen to website visitors to understand each person’s engagement level, interests, and what content is most effective.

Giving and Lead Forms

Design your own branded donation and lead forms that easily embed on your website.

Nonprofit CRM Checklist

The comprehensive guide to maximize your donor software.

Understand, analyze, and identify your ideal CRM.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer