Human Services
Innovation to help you grow giving and serve more people.
From automation to donation forms to donor + volunteer management, Virtuous is your one tool to recruit, engage, and connect supporters with your mission.
More than 10,000 fundraisers trust Virtuous to grow generosity
Goodbye silos, hello collaboration
Equip your team with a unified, data-rich view of each individual.
Multichannel, one voice
Go beyond one-time email blasts by using donor behavior to personalize emails, SMS, direct mail appeals, and more.
Streamline your workflow
Surface disengaged donors, auto-assign follow-up tasks, and dynamically segment supporters for personal campaigns.
Learn exactly what works
Measure your campaigns across all channels to see a comprehensive view and ensure your success is repeatable, sustainable, and predictable.
Advanced Reporting & Analytics
Get instant answers to your questions.
Dismantle silos between fundraising and finance by showing the whole picture – not just fragments. Easily capture reporting on grant awards, yearly fundraising, campaign summaries, and more.
Prospect & Relationship Intel
See every donor clearly.
Understand each donor better with wealth data and demographic information to find high-potential donors automatically using financial and relational scores.
Smart Recommendations
Take the guesswork out of asks.
Quickly identify your best prospects and likely giving behavior using predictive analytics and scoring. Use giving patterns or donor passions to easily segment donors for campaigns.
One platform for all your team’s needs
Event Tracking
Tie forms directly to event registration, ticketing, and track activities on donor records to increase engagement.
Donation Forms
Create beautifully branded and responsive donation forms that inspire your supporters to give generously.
Robust Gift Entry & Management
No more messy CSV files! Every gift type is tied back to a specific contact for a holistic view of their giving history.
Volunteer Management
Calculate the financial impact of volunteers and inspire your community into action with responsive forms.
“Virtuous has been extremely helpful for our organization. It allows us to pull reports and data on donors very easily and allows us to send out automated emails and see insights and feedback. That has allowed us to grow our organization organically and know what our donors respond to.”
Alaynah Morrow
U.S Operations Manager
Expect more
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Nonprofit CRM
Everything you need to build better relationships and increase impact with confidence.
Marketing & Email
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Events
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Volunteer Mobilization
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Automation
Design personalized donor journeys, plus automate back-office processes and task management.
Signals
Actionable insights to help retain donors and extend engagement.
Online Giving
Design effective online giving experiences that celebrate the impact of each donation.
Explore what's possible with Virtuous »
Get a live 1:1 demo and your questions answered with one of our customer champions.
Grow generosity with Virtuous.
Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer