Nonprofit CRM for Human Services

Maximize Generosity with
Powerful Personalization

Build Better Donor Relationships at Scale

Free your team to invest more time and energy into your supporters. Skookum Kids uses Virtuous to surface relevant insights that help them create better connections with their supporters and save time and energy for staff members.

“I made it my mission to make a personal friend out of every donor. That was a noble goal that quickly became impossible. Virtuous holds all that stuff so that my brain is free to hold other things until I need to retrieve that information.”

Ray Deck III

Founder and Executive Director

Boost Giving with Automated Donor Journeys

Use powerful marketing automation tools to create responsive experiences for all of your supporters. Norwescap uses Virtuous’ automation workflows to craft specific journeys for all of their donor segments, resulting in a more personalized fundraising strategy and increased donor retention.

“Every day when the mail would come in and we’d see the stack from the lapsed donor lists we’re like, ‘It’s working.’ It’s up to us to remind them, but we really didn’t have an infrastructure that allowed us to do that before.”

Heather Thompson

Chief Development Officer

Take Action with Accessible, Meaningful Data

Access the data you need to create exceptional donor experiences with Virtuous. Morgan Autism Center uses Virtuous’ data tools to segment their donor communications and ensure they have a holistic understanding of their supporters.

“Just to be able to have all of [our donor data] stored in one place has been really great. All the records are there and it’s made accessing our donor information so much easier. The transition to Virtuous has been a lifesaver.”

Lisa Lemke

Development Director

One platform for all your team’s needs

Integrated Volunteer Management

Track donor and volunteer information in the same place to get a holistic view of your supporters.

Web and Email Behavior Tracking

Track what your supporters do on your website to create responsive campaigns specific to their unique interests.

Automated Data Updates & Segmentation

Keep contact profiles up to date with information such as donor levels, how they are connected to your organization, and more.

Dynamic Gift Arrays

Inspire larger donations with online giving forms that display custom donation amounts curated specifically for each potential donor.

Even the best tools are useless if you don’t know how to use them.

Fortunately, Virtuous has built a team of folks who are passionate about seeing nonprofits succeed!


Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer