Higher Education

A+ engagement for institutions and schools.

From major gift pipelines to task management to stewardship, Virtuous is your one tool to recruit, engage, and connect alumni and donors with your mission.

More than 10,000 fundraisers
trust Virtuous to grow generosity

Goodbye silos, hello collaboration

Equip your team with a unified, data-rich view of each individual.

More personal touches

Go beyond one-time email blasts by using donor behavior to kick off the right communication at the right time.

Streamline your workflow

Surface disengaged donors, auto-assign follow-up tasks, dynamically segment your audience for personal campaigns, and more.

Learn exactly what works

Measure your campaigns across all channels to see a comprehensive view and ensure your success is repeatable, sustainable, and predictable.

Advanced Reporting & Analytics

Get instant answers to your questions.

Dismantle silos between advancement and finance by showing the whole picture – not just fragments. Easily capture reporting on grant awards, yearly fundraising, campaign summaries, and more.

Prospect & Relationship Intel

See clearly through the clutter.

Understand each donor better with wealth data and demographic information to find high-potential donors automatically using financial and relational scores.
Smart Recommendations

Take the guesswork out of asks.

Quickly identify your best prospects and likely giving behavior using predictive analytics and scoring. Use giving patterns or donor passions to easily segment donors for campaigns.

One platform for all your team’s needs

Event Tracking

Tie forms directly to registration, ticketing, and track activities on donor records to increase engagement.

Gift Ask Pipeline

Manage a portfolio of major donors and see the probability to close all within your dashboard.

Volunteer Management

Calculate the financial impact of volunteers, track hours, and inspire your community into action with responsive forms.

Robust Gift Entry & Management

Capture every type of gift and tie it back to a contact for a holistic view of their giving history.

Marketing Automation

No more to 'spray and pray'—segment audiences to create personalized, responsive touch points.

Email Communication

Streamline communications and drive email messaging instead of relying on disconnected email platforms.

Responsive Fundraising Playbook

Actionable Ways to Implement Responsive Fundraising Today.

28 Practical Plays for Increased Generosity.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer