Higher Education
A+ engagement for institutions and schools.
From major gift pipelines to task management to stewardship, Virtuous is your one tool to recruit, engage, and connect alumni and donors with your mission.
More than 10,000 fundraisers trust Virtuous to grow generosity
Goodbye silos, hello collaboration
Equip your team with a unified, data-rich view of each individual.
More personal touches
Go beyond one-time email blasts by using donor behavior to kick off the right communication at the right time.
Streamline your workflow
Surface disengaged donors, auto-assign follow-up tasks, dynamically segment your audience for personal campaigns, and more.
Learn exactly what works
Measure your campaigns across all channels to see a comprehensive view and ensure your success is repeatable, sustainable, and predictable.
Advanced Reporting & Analytics
Get instant answers to your questions.
Dismantle silos between advancement and finance by showing the whole picture – not just fragments. Easily capture reporting on grant awards, yearly fundraising, campaign summaries, and more.
Prospect & Relationship Intel
See clearly through the clutter.
Understand each donor better with wealth data and demographic information to find high-potential donors automatically using financial and relational scores.
Smart Recommendations
Take the guesswork out of asks.
Quickly identify your best prospects and likely giving behavior using predictive analytics and scoring. Use giving patterns or donor passions to easily segment donors for campaigns.
One platform for all your team’s needs
Event Tracking
Tie forms directly to registration, ticketing, and track activities on donor records to increase engagement.
Gift Ask Pipeline
Manage a portfolio of major donors and see the probability to close all within your dashboard.
Volunteer Management
Calculate the financial impact of volunteers, track hours, and inspire your community into action with responsive forms.
Robust Gift Entry & Management
Capture every type of gift and tie it back to a contact for a holistic view of their giving history.
Marketing Automation
No more to 'spray and pray'—segment audiences to create personalized, responsive touch points.
Email Communication
Streamline communications and drive email messaging instead of relying on disconnected email platforms.
Responsive Fundraising Playbook
Actionable Ways to Implement Responsive Fundraising Today.
28 Practical Plays for Increased Generosity.
Expect more
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Nonprofit CRM
Everything you need to build better relationships and increase impact with confidence.
Marketing & Email
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Events
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Online Giving
Design effective online giving experiences that celebrate the impact of each donation.
Automation
Design personalized donor journeys, plus automate back-office processes and task management.
Signals
Actionable insights and reporting to help retain donors and cultivate deeper engagement at the right time.
Volunteer Mobilization
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Payment Processing
A unified view of online and offline donations, grants, and donation data.
Grow generosity with Virtuous.
Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer
