Animal Welfare

Innovation you’ve been waiting for.

Scalable impact, minimal effort

Engage with donors personally at scale to grow your mission.

From singular to multichannel

Go beyond one-time communications and connect with email, direct mail, and more. Leverage SMS for urgent calls-to-action.

Robust gift entry & management

Say goodbye to messy CSV files. Capture every type of gift and tie it back to a specific contact for a holistic view of their giving history.

Learn about donor passions

Is your donor a cat person? A dog lover? Track their activity across your website - website clicks, forms visited - and use those insights to deliver personalized unique experiences.

Advanced Reporting & Analytics

Get instant answers
to your questions.

Dismantle silos between fundraising and finance by showing the whole picture – not just fragments. Easily capture reporting on grant awards, yearly fundraising, campaign summaries, and more.
Multichannel Marketing

Multichannel, one conversation.

Go beyond traditional email and mail appeal letters – send personalized postcards, text messages, and more without added staff time. Celebrate adoption anniversaries, share updates, and more.

Make it personal.

Go beyond the basic workflow. Build sequences, welcome emails, add tasks, update data, or send direct mail based on signals and engagement from each donor.

One platform for all your team’s needs

Event Tracking

Tie forms directly to event registration, ticketing, and track activities on donor records to increase engagement.

Project & Grant Management

Seamlessly track applications, deadlines, payments, and surface data insights all within your dashboard.

Receipts on Demand

Save backoffice time and automatically send paper receipts to your donors - all without having to touch an envelope.

Volunteer Management

Calculate the impact of volunteers, track hours, and inspire your community with responsive forms.

“Virtuous is very user-friendly. I think it’s very intuitive, which is a benefit over a lot of other platforms. Virtuous was a nice way to get user-friendliness from a system that’s also very robust and has a lot of functionality.”


Lisa Evans Johnson

Chief of Staff

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer