Tailored for Fundraisers

Virtuous for Major Gift and Fundraising Teams.

Empower your development team with the data & insights they need to build relationships and grow giving. Improve the donor experience with data-driven journeys tailored to each supporter.

More than 10,000 fundraisers
trust Virtuous to grow generosity

"More people can do more in Virtuous than our previous software. More people run their own queries and pull their own portfolios. Before, major gift officers would ask me to pull their portfolios for them, so having them be able to do that themselves is a huge advantage."

Madeleine Marchaterre

Senior Manager of Development

For Major Gifts Teams

Never miss an opportunity with a potential donor

Virtuous accelerates Major Gift teams with easy-to-use reporting, streamlined portfolio management, gift ask tracking, and automated engagement tools to personalize outreach.

“It’s easier to see information across the system. The overview page means every user is aware of all touchpoints on a donor from what segments were mailed, visits made, gifts received, contact info changed. A holistic snapshot of a donor is right in front of your eyes with one click, and that’s a gold mine in a CRM.”
– Madeline Marchaterre, Catholic Extension

Read the Full Case Study >

For Direct Response Teams

Segment & personalize your fundraising campaigns with ease

It’s time to drive increased ROI on your campaigns & appeals with actionable data insights, connected digital marketing, improved personalization, and time-saving data tools. 

“We have used Virtuous to clarify our data by creating a process with tags to segment major donor pipelines so that we can see portfolios. Virtuous is very visual in that way. It’s a huge help in our major donor strategy.”
– Bethany Van Eps, Made to Flourish

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Marketing & Fundraising Automation

Save time & accelerate revenue with automated workflows

Save time and never miss an opportunity to build a personal connection. Build multi-channel sequences, add tasks, update data, or send direct mail based on signals and engagement from each donor.

“Automation allows me to focus our very limited resources on developing those face-to-face relationships with major donors and not spend all my time behind a computer screen.”
– Veronica Carillo, Chicanos por las Causa

Read the Full Case Study >

Virtuous Donor Lifecycle
Robust Dashboards & Insights

Actionable Data & Insights to Drive Fundraising Results

Dismantle data silos and improve visibility across your fundraising team with custom dashboards and data analytics. Accelerate results with suggested gift asks, scoring, and predictive analytics.

“I made it my mission to make a personal friend out of every donor. That was a noble goal that quickly became impossible. Virtuous holds all that stuff so that my brain is free to hold other things until I need to retrieve that information.”

Ray Deck III

Founder and Executive Director

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

Popular features for fundraising teams

Gift & Pipeline Management

Complete your essential tasks, manage gift pipelines, nurture donor relationships, and see the ROI of your efforts.

Project & Campaign Management

Manage giving projects, track success, and map to your accounting system

Virtuous BI

Enterprise-grade data intelligence and reporting. Build your own analytics & dashboards - or choose from our best-practice reports.

Data Segmentation & Search

Easy, powerful query tools with built-in segmentation for direct email marketing

Rich Data Import & Entry

Quickly import and enter donations and process credit card gifts

Integrated Wealth and Marketing Data

Combine 3rd party wealth data with web and email engagement to uncover the affinity, interests, and giving capacity of each donor

Nonprofit CRM Checklist

The comprehensive guide to maximize your donor software.

Understand, analyze, and identify your ideal CRM.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer