
Stop Guessing. Start Testing. Introducing A/B Testing in Virtuous Raise.
TL;DR: When Optimization Feels Like Guesswork Most donation pages are built once and left alone. Your team works hard to get the layout right, the ask amounts set, the copy

TL;DR: When Optimization Feels Like Guesswork Most donation pages are built once and left alone. Your team works hard to get the layout right, the ask amounts set, the copy

TL;DR The numbers on your dashboard might still look fine. But the work feels harder than it used to. Retention keeps sliding, more of your revenue rides on fewer donors,

TL;DR Most nonprofit teams are running two conversations about AI at once. Until leaders deal with the quiet conversation, the loud one goes nowhere. That’s the core of a recent

TL;DR If you lead fundraising at a rescue mission, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with campaign deadlines, donor calls,

TL;DR Talk to any veteran major gift officer long enough, and a version of this story will surface. He had been cultivating a prospect for six months. Coffee meetings, a

Virtuous, the category-leading responsive fundraising platform for nonprofits, has been named to Inc.’s 2026 Best Workplaces list. It’s the fourth consecutive year Virtuous has made the list, which recognizes the

TL;DR: When Data Feels Like a Barrier Rather Than a Bridge Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data

TL;DR: Most fundraising teams we talk to are sitting on more data than they’ve ever had, more software than they’ve ever used, and more pressure to “do something with AI”
In this episode of The Responsive Lab, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, are joined by Jon McCoy and Becky Endicott from the podcast, We Are For Good.
In this episode of The Responsive Lab, your co-host, Carly Berna, is joined by fellow Virtuous colleague, Scott Holthaus, for a special audio-only edition featuring Virtuous partner, OneCause.

As the year draws to a close, nonprofit organizations face a crucial window of opportunity to maximize their fundraising efforts. With 30-50% of annual donations arriving in December, it’s imperative
In this episode of The Responsive Lab, Stephen Boudreau and Carly Berna are joined by industry leader, Trent Dunham, for an exciting conversation about the world of modern fundraising and how to become effective leaders in an ever-changing nonprofit landscape.

In the fast-evolving world of nonprofit fundraising, data is king. Yet, many organizations grapple with outdated systems and disjointed processes that hinder their ability to build strong, lasting donor relationships.
In this episode of The Responsive Lab podcast, Carly Berna and Stephen Boudreau are joined by executive coach, fundraising consultant, and host of the podcast, What the Fundraising, Mallory Erickson, for an exciting conversation about the evolution of fundraising – plus, a sneak peak of Mallory’s new book, What The Fundraising?

In today’s fast-paced nonprofit landscape, efficiency, transparency, and relationship-building are crucial. A modern Customer Relationship Management (CRM) platform can significantly impact how nonprofits manage donor relationships, track fundraising efforts, and

In ever-evolving philanthropic landscape that we see in the world today, donors expect more than just transactional relationships. They seek meaningful connections with the causes they support. However, nonprofits often

In today’s fast-paced digital world, the idea of adopting new technologies like a modern CRM or accounting ERP is both appealing and necessary. Yet, many organizations, especially nonprofits, hesitate due
In this episode of The Responsive Lab, Stephen Boudreau and Carly Berna are joined by Executive Vice President at DickersonBakker, Andrew Olsen, for a discussion about nonprofit fundraising and how to give donors a better giving experience.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.