Contents

How to Make Every Donor Feel Like a Major Donor with Andrew Olsen

In this episode of The Responsive Lab, Stephen Boudreau and Carly Berna are joined by Executive Vice President at DickersonBakker, Andrew Olsen, for a discussion about nonprofit fundraising and how to give donors a better giving experience.

They dive into the current climate of fundraising and discuss what it means to create a major-donor like strategy. They take an in-depth look at the ‘responsive’ part of Responsive Fundraising and talk about what it really means to be personal with your donors when communicating with them. 

Andrew goes on to address the question of whether every donor should be treated as a major donor, or if they should be treated the way they prefer to be treated, as well as what it takes to embrace effective change for long-term success.

Other Topics Include: 

  • The changing demographics in the fundraising landscape
  • Why donors have started to lose trust in nonprofits, and how to overcome it.
  • Using data and technology to connect with your donors
  • The dilemma surrounding ‘mass customization’ 
  • How leadership can either make or break a nonprofits ability to embrace change
  • A mystery question at the end!

Listen Now

Learn More

Season One of The Responsive Lab is brought to you by Virtuous.

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer