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The Responsive Nonprofit Summit June 4-5, 2025

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Contents

“What the Fundraising?” A Look at Mallory Erickson’s Latest Book

In this episode of The Responsive Lab podcast, Carly Berna and Stephen Boudreau are joined by executive coach, fundraising consultant, and host of the podcast, What the Fundraising, Mallory Erickson, for an exciting conversation about the evolution of fundraising – plus, a sneak peak of Mallory’s new book, What The Fundraising?

Mallory begins by discussing the common obstacles faced by fundraisers today, and how to overcome them using strategies that Mallory explains in detail in her book. 

Later, they’ll talk about the importance of mindset in fundraising and how adopting a positive and resilient mindset can lead to ultimate success – both professionally and personally. 

Other Topics Include: 

  • Adopting the “courage over confidence” mindset
  • Building aligned donor relationships
  • Innovative fundraising techniques and how to implement them
  • The importance of self-care and mental health for fundraisers
  • A mystery question at the end!

Lastly, Mallory is offering one lucky winner a FREE copy of What the Fundraising. Here’s the link for more information and to add your name for a chance to win! .

Listen Now

Learn More

Season One of The Responsive Lab is brought to you by Virtuous.

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
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