What AI Actually Changes (and Doesn’t Change) About Nonprofit Data
TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance
TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance

TL;DR → Philanthropy has long emphasized targeting and segmentation, often without questioning the underlying assumption: people are best understood in groups. → The concept of N of one, rooted in

TL;DR → Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow. → Modern nonprofit CRMs go far
Learn how fundraisers can move beyond outputs and communicate real, donor-centered impact with Sonja Howden of Seed Impact on The Responsive Lab.
How relationship-first fundraising drives trust, retention, and major gift growth at scale… insights from Marc Stein of Jews for Jesus.
How smart digital engagement drives donor action, retention, and recurring giving. A practical conversation with Matt Lombardi.
Learn Kel Haney’s five-minute phone ask for mid-level donors and discover how real conversations can grow generosity for your nonprofit.
Explore the neuroscience of giving with Cherian Koshy, Scott Holthaus, and Carly Berna, and learn how to stop slowing generous brains down.

In today’s rapidly evolving nonprofit landscape, the traditional one-size-fits-all fundraising approach is no longer effective. Nonprofits are facing increasing challenges: lagging donor retention, disconnection from today’s donors, and outdated legacy

In today’s rapidly evolving nonprofit sector, standing out is no longer about how much you communicate. It’s about how personal and meaningful your engagement is. Gone are the days of
In this episode of The Responsive Lab, Stephen and Carly are joined by Virtuous’ very own CEO, Gabe Cooper, for a talk about Virtuous’ first-ever Benchmark Report!
Gabe begins by diving into not only the what, but the why behind benchmark reports, revealing how valuable they are in understanding your nonprofit organization, as well as your donor relationships.

In the fast-paced world of nonprofit work, where every minute is dedicated to mission delivery, the reality of time scarcity is overwhelming. Managing donors, communications, and internal tasks while ensuring the success of your fundraising efforts can feel like a never-ending juggling act. The good news? Automation within Virtuous offers a game-changing solution to help alleviate this time crunch, allowing your organization to focus on what matters most — advancing your cause.

In today’s fast-paced world, nonprofits need more than just passion and dedication to make an impact—they need precise data. Virtuous, a Responsive Fundraising CRM platform, is designed to help organizations eliminate guesswork, build deeper relationships with donors, and ultimately drive success with data-driven strategies.

Discover five ways your nonprofit CRM might be incurring excessive costs and learn strategies to optimize your CRM investment for better results.
In this episode, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, bring in special guest, Justin McCord of RKD Group. Justin is an industry-leading marketer, with more than a decade of guiding commercial and nonprofit organizations to success.
In this episode, your co-hosts, Carly Berna and Stephen Boudreau, are joined by nonprofit fundraising expert Dana Snyder to talk about the dos and don’ts of achieving a healthy monthly donor program.

Migrating to a new Customer Relationship Management (CRM) system is one of the most strategic moves an organization can make, especially for nonprofits that rely on strong donor engagement and streamlined operations. With the right CRM, organizations can improve donor engagement, optimize fundraising efforts, and efficiently manage data.

In today’s fast-paced nonprofit environment, aligning your CRM (Customer Relationship Management) system with your advancement strategy is crucial for success. This alignment ensures that your organization can effectively engage donors, streamline processes, and, most importantly, maximize its impact.

In today’s fast-paced and digitally connected world, nonprofits face unique challenges in building meaningful relationships with donors. Many organizations still rely on traditional, one-size-fits-all fundraising strategies that fail to resonate with modern donors who expect a personal connection to the causes they support. If you’re looking to enhance your donor engagement and ensure lasting relationships, here are five effective ways to level up your donor experience.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.