
How to Choose, Use, and Maintain Your Donor Management System in 2026
With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as

TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That

TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it

TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or

TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

In today’s rapidly evolving nonprofit landscape, the traditional one-size-fits-all fundraising approach is no longer effective. Nonprofits are facing increasing challenges: lagging donor retention, disconnection from today’s donors, and outdated legacy

In today’s rapidly evolving nonprofit sector, standing out is no longer about how much you communicate. It’s about how personal and meaningful your engagement is. Gone are the days of
In this episode of The Responsive Lab, Stephen and Carly are joined by Virtuous’ very own CEO, Gabe Cooper, for a talk about Virtuous’ first-ever Benchmark Report!
Gabe begins by diving into not only the what, but the why behind benchmark reports, revealing how valuable they are in understanding your nonprofit organization, as well as your donor relationships.

In the fast-paced world of nonprofit work, where every minute is dedicated to mission delivery, the reality of time scarcity is overwhelming. Managing donors, communications, and internal tasks while ensuring the success of your fundraising efforts can feel like a never-ending juggling act. The good news? Automation within Virtuous offers a game-changing solution to help alleviate this time crunch, allowing your organization to focus on what matters most — advancing your cause.

In today’s fast-paced world, nonprofits need more than just passion and dedication to make an impact—they need precise data. Virtuous, a Responsive Fundraising CRM platform, is designed to help organizations eliminate guesswork, build deeper relationships with donors, and ultimately drive success with data-driven strategies.

Discover five ways your nonprofit CRM might be incurring excessive costs and learn strategies to optimize your CRM investment for better results.
In this episode, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, bring in special guest, Justin McCord of RKD Group. Justin is an industry-leading marketer, with more than a decade of guiding commercial and nonprofit organizations to success.
In this episode, your co-hosts, Carly Berna and Stephen Boudreau, are joined by nonprofit fundraising expert Dana Snyder to talk about the dos and don’ts of achieving a healthy monthly donor program.

Migrating to a new Customer Relationship Management (CRM) system is one of the most strategic moves an organization can make, especially for nonprofits that rely on strong donor engagement and streamlined operations. With the right CRM, organizations can improve donor engagement, optimize fundraising efforts, and efficiently manage data.

In today’s fast-paced nonprofit environment, aligning your CRM (Customer Relationship Management) system with your advancement strategy is crucial for success. This alignment ensures that your organization can effectively engage donors, streamline processes, and, most importantly, maximize its impact.

In today’s fast-paced and digitally connected world, nonprofits face unique challenges in building meaningful relationships with donors. Many organizations still rely on traditional, one-size-fits-all fundraising strategies that fail to resonate with modern donors who expect a personal connection to the causes they support. If you’re looking to enhance your donor engagement and ensure lasting relationships, here are five effective ways to level up your donor experience.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.