TL;DR
- Raise Cart introduces shopping cart giving to Virtuous Raise.
- Donors can browse projects, select items from your Premium Catalogue, and complete everything in a single checkout.
- New Project Catalogue, Premium Catalogue, and Shopping Cart components make it easy to build modern fundraising experiences.
- Included at no additional cost for all Virtuous Raise customers.
Your Donation Form Shouldn’t Be the End of the Story
Most donation forms rest on a single assumption: that the donor already knows exactly what they want to support. Often, that’s not true.
Someone may arrive intending to give to one program, then discover a second initiative that speaks to them, and a branded tote bag in your Premium Catalogue they’d love as a thank-you gift.
In two minutes, one gift becomes three ways they want to engage with your mission. But to act on all of it, they have to bounce between separate forms and finish separate transactions.
That’s not how people shop online. Modern ecommerce is built around discovery, not the payment at the end of it, and fundraising works the same way. The easier you make it for supporters to find more of your work, the more reasons they have to give.
Raise Cart was built to close that gap.
Introducing Raise Cart
Raise Cart brings shopping cart giving to Virtuous Raise so supporters can act on everything that moves them in one place. Instead of routing donors through a separate form for every project or donor gift, it creates one connected experience where supporters:
- Browse your fundraising projects
- Explore donor gifts in your Premium Catalogue
- Build a giving cart as they go
- And complete everything in a single secure checkout
It’s the same intuitive flow donors already know from the brands they use daily, redesigned for the way nonprofits actually fundraise.
Better yet, it’s built right into the Raise page builder, so there are no developers, third-party integrations, or custom code involved. You drag the components onto your page, customize the experience, and publish.
Watch us walk through how to use it in the video below:
Help Donors Discover More of Your Mission
One project rarely tells your whole story. A supporter might arrive planning to give to one campaign, then discover a scholarship program, a disaster relief effort, or a community outreach initiative in a neighboring city. Those discoveries are opportunities, not distractions from the “real” gift. But traditional forms make them easy to miss, tucking projects inside dropdown menus or scattering them across separate campaign pages where donors never see the full picture of what you do.
The new Project Catalogue changes that. Rather than presenting a flat list of designations, it turns your mission into something donors can actually browse, with rich imagery, descriptions that give context, and impact messaging that connects a specific gift to a specific outcome. Giving options stay flexible, whether that’s a fixed amount, a smart gift array, or a custom donation, and a built-in search bar keeps exploration effortless.
Instead of asking donors, “Which fund would you like to give to?” you’re inviting them to ask, “How do I want to make an impact today?“
Bring Donor Gifts into the Giving Experience
For many nonprofits, donor gifts are a meaningful part of fundraising: books, study guides, apparel, event tickets, digital resources, campaign thank-you gifts. Too often, though, they’re disconnected from the donation itself. A donor completes a gift and then gets redirected somewhere else, or handed another form, or simply decides the extra step isn’t worth it. Every one of those hops adds friction, and friction costs you gifts.
The Premium Catalogue folds donor gifts into the same giving journey. Supporters can browse available premiums, read descriptions and view images, choose options like size or color, adjust quantities, and add everything straight to their cart. What used to feel like navigating three systems now feels like one experience.
One Cart. One Checkout.
Every extra page is another chance to lose a donor. Another payment screen, another confirmation page, another decision point where second thoughts creep in. Those moments add up, and donation forms with too many steps quietly leak revenue.
Raise Cart keeps the momentum going.
As supporters browse your Project Catalogue and Premium Catalogue, every selection lands in one shared cart that follows them through the experience. When they’re ready, they complete one donation, one payment, one checkout.
Plus, behind the scenes, Raise Cart handles the project allocations, premium selections, and donation details automatically, so the complexity stays on our side and the donor’s side stays simple. That’s good for conversion now, and better for the long-term donor relationships that keep an organization healthy.
Built for Missions With More Than One Story to Tell
Raise Cart is especially valuable for organizations juggling multiple giving opportunities across their mission, including:
- Mission organizations supporting missionaries and field projects
- Child sponsorship organizations
- Faith-based nonprofits offering donor resources or ministry materials
- Project-based nonprofits running multiple fundraising campaigns
- Any organization looking to simplify multi-project giving
If your mission has many stories to tell, Raise Cart gives supporters an easier way to engage with all of them.
Available Today
Raise Cart is available now for every Virtuous Raise customer at no additional cost. You’ll find the three components inside the same drag-and-drop page builder your team already knows. Add them to any page, customize layouts and branding, feature specific campaigns or donor gifts, and launch in minutes.
Generosity doesn’t always happen the second someone clicks “Donate.” Sometimes it grows as a supporter discovers more of what your mission is about. Raise Cart was built for those moments.
Ask to see Raise Cart in action when you book a Virtuous Raise demo.
Frequently Asked Questions
What is Raise Cart?
Raise Cart is a shopping cart giving experience built into Virtuous Raise. Supporters browse projects, explore your Premium Catalogue, build a giving cart, and complete everything in a single checkout.
What are the main components of Raise Cart?
Raise Cart has three components: the Project Catalogue, the Premium Catalogue, and the Shopping Cart. Together they carry a donor from discovery all the way through checkout.
Can donors support multiple projects in one transaction with Raise Cart?
Yes. With Raise Cart, a donor can add several projects to one cart and make a single donation that automatically allocates their gift across everything they selected.
What is the Raise Cart Premium Catalogue?
The Raise Cart Premium Catalogue is where you showcase physical and digital donor gifts alongside your fundraising projects. Supporters can browse the items, pick options like size or color where they apply, and add them to their cart with everything else.
Do I have to use all three Raise Cart components?
No. The Raise Cart components are designed to work together, but you can use whichever ones fit your fundraising strategy and leave the rest out.
Will Raise Cart work with my existing donation forms?
Yes. Raise Cart is fully backward compatible with your existing Virtuous Raise forms, so you can adopt the new experience at whatever pace makes sense for your team.
Is Raise Cart included with Virtuous Raise?
Yes. Raise Cart is included at no additional cost for all active Virtuous Raise customers.
