Summary
Built on giving data from 173 faith-based organizations, the 2026 Virtuous Benchmark Report for Faith-Based Nonprofits covers 12 total metrics and shows you how faith-based giving is performing right now. Find your numbers, see what’s driving them, and walk away with a clear plan for the year ahead.
What You’ll Take Away
- Know What “Healthy” Looks Like. Every metric is benchmarked against other faith-based organizations, with cross-sector context where it matters.
- Stop Guessing Your Next Move. Specific next steps and the tools to execute them, so the work ahead feels actionable instead of abstract.
- See the Rhythm Behind Your Results. A connected view of how all the metrics feed each other, so you understand why faith fundraising works the way it does.
Key Findings
61.29% Donor Retention, Well Above the Sector Average. Faith donors stay longer, give more often, and build deeper relationships than donors in any other sector.
A Quarter of Faith Revenue Comes From Recurring Donors. At 25.22%, faith leads the sector in recurring giving, the infrastructure behind predictable, repeatable revenue.
Faith Donors Give 4.68 Times Per Year. New this year, gift frequency reveals the rhythm behind every other strength in the report.
Download the report and find your starting point.
