Summary
Built on giving data from 215 human services nonprofits, the 2026 Virtuous Benchmark Report for Human Services Nonprofits covers 12 total metrics and shows you how human services fundraising is performing right now. Find your numbers, see what’s moving in the right direction, and walk away with a clear plan for making this year’s gains durable.
What You’ll Take Away
- See What’s Moving and What’s Not. Every metric is benchmarked against other human services organizations, with cross-sector context where it matters.
- Stop Guessing Your Next Move. Specific next steps and the tools to execute them, so the work ahead feels actionable instead of abstract.
- See the Story Behind the Numbers. A connected view of how all the metrics feed each other, so you understand why human services fundraising works the way it does.
Key Findings
Several Metrics Moved Up at Once. Median gift grew from $35 to $40, average gift improved, gift frequency rose, and donor expansion hit 110.70% (vs. 104.42% cross-sector).
Donor Lifetime Value Came In at $2,437.09, Above the Sector Average. The LTV reflects steady retention, gift-size growth, and rising gift frequency, multiple metrics moving up at once and compounding into long-term donor value.
Recurring Giving Holds Just 13.25% of Revenue. One metric not moving with the others, and the most direct path to making the rest of this year’s gains durable.
Download the report and find where to start.
