Featured Stories

What Nobody Tells You About Being a Nonprofit DBA

June 9, 2026

What Nobody Tells You About Being a Nonprofit DBA

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at...

How To Adopt AI Without Destroying Your Culture With Tim Lockie

How To Adopt AI Without Destroying Your Culture

5 Top Themes From the 2026 Rescue Mission Benchmark Report

5 Top Themes From the 2026 Rescue Mission Benchmark Report

How AI Enhances Donation Forms: The Last Mile of Generosity

How AI Enhances Donation Forms: The Last Mile of Generosity

Recent

Turning Program Metrics Into Fundraising Fuel With Chris Palombo

May 12, 2026

Turning Program Metrics Into Fundraising Fuel

What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to...

How to Use The 2026 Virtuous Benchmark Report for Healthcare Nonprofits

May 8, 2026

How to Use The 2026 Virtuous Benchmark Report for Healthcare Nonprofits

TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient...

How to Use the 2026 Faith Nonprofit Benchmark Report

May 4, 2026

How to Use the 2026 Faith Nonprofit Benchmark Report

TL;DR If you lead fundraising at a faith-based nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with appeals, follow-ups, and donor...

5 Ways the 2026 Nonprofit Benchmark Report Can Increase Fundraising Results

May 4, 2026

5 Ways the 2026 Nonprofit Benchmark Report Can Increase Fundraising Results

“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then....

Building Diversified Revenue Streams for Nonprofit Growth with Audrey Cooper

April 24, 2026

Building Diversified Revenue Streams for Nonprofit Growth with Audrey Cooper

TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened...

How to Choose, Use, and Maintain Your Donor Management System in 2026

April 24, 2026

How to Choose, Use, and Maintain Your Donor Management System in 2026

With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer