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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

Recent

Responsive Lab Thumbnail (1)

December 17, 2024

The Giving Experience Research Study with OneCause

In this episode of The Responsive Lab, your co-host, Carly Berna, is joined by fellow Virtuous colleague, Scott Holthaus, for a special audio-only edition featuring Virtuous partner, OneCause.
Amy Eisenstein

December 12, 2024

Ask a Responsive Fundraiser: Capital Campaigns, Feasibility Studies, and More

We’re happy to welcome Amy Eisenstein, CEO and Co-Founder of Capital Campaign Pro, to Ask a Responsive Fundraiser! With over 25 years in fundraising, Amy has helped nonprofits raise millions...
nonprofit financial success

December 11, 2024

5 Essentials for Nonprofit Financial Success in 2025

We’re thrilled to welcome Karen Houghton to the Virtuous blog! As the CEO of Infinite Giving, Karen helps nonprofits achieve financial sustainability through smart cash management, curated investments, and streamlined...
year-end fundraising strategy

December 10, 2024

How to Save Your Year-End Fundraising Strategy: Proven Tips to Maximize Giving

As the year draws to a close, nonprofit organizations face a crucial window of opportunity to maximize their fundraising efforts. With 30-50% of annual donations arriving in December, it’s imperative...
year end roundup: comprehensive guide to maximizing your campaigns

December 10, 2024

Year-End Roundup: A Comprehensive Guide to Maximizing Your Campaigns

As the year draws to a close, you are right in the middle of one of the busiest fundraising seasons of the year. It’s a time to double down on...
Catherine Alonzo

December 5, 2024

Ask a Responsive Fundraiser: Social Strategy, Rebranding, and More with Catherine Alonzo

This week, we’re thrilled to welcome Catherine Alonzo to Ask a Responsive Fundraiser. Catherine is a business leader, consultant, podcast host, and public speaker who works with individuals and organizations...
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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Chief Information Officer